Sponsor (Jan-Apr 1957)

Record Details:

Title:
Sponsor
Date:
Jan-Apr 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Apr 1957)
Leaf #:
0001182
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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RADIO MASTER DIRECTORY MISSOURI DAILY HOURS (continued) WEEKLY HOURS City Call letters Freq. Natl network National rep Post Pop Country. Network mid music Concert Western Relig HomeNews Sports making Farm Foreign Negro Services pdplar bluff ''dlla KWOC* 930 lkw Pearson 70 17 13 12 UP;Se,T KTTR 1490 250w 81 10 18 10 *f. JOSEPH J AP;C,T KFEQ 680 5kw MBS Simmons 44 KRES 1550 5kw KBS Thos. Clark KUSN 1270 lkw-D 60 54 11_ 25 11 11' 12 AP AP 12 LP:BM1,' T. LOUIS KATZ 1600 lkw For joe 1 _ 60 131 AP k.MOX 1120 50kw CBS CBS Radio Spot x 63 17 AP,UP 3 KSD 550 5kw NBC NBC Spot 10 46 18 9 5 25 5' x 4 AP;T,W KSTL 690 lkw-D Everett-McK 13 17 18 2 9 3 10 LP kwk 1380 5 k w Katz 85 2 2 7 3* KXLW 1320 lkw-D Pearson X X 7 3 84 LP KXOK 630 5kw ABC Blair 3 101 9 6 6 2 % UP WEW 770 lkw-D Boiling 1 83 7 7 % LP W1BY (See BELLEVILLE ILL.) WIL 1430 5kw 2 112 13 AP .LEM KSMO 1340 250 w 41 22 13* AP DALIA KDRO 1490 250w MBS Pearson 56 17 I i 16* y2 AP KSIS 1050 lkw-D 41 .... 17 1 13 2 2 3 AP;LW, i KESTON KSIM 1400 250w 77 7 15 6 13 10* 1 5 80 AP RINGFIELD KGBX 1260 5kw NBC V.R&McC 10 23 3 3 6 15 1» 1 1 KICK 1340 250w MBS Best 1 97 .... 2 15 8» 4 .... UP; St KTTS* 1400 250 w CBS Sears & Ayer 8 30 24 2 3 30 10* 2 AP;W 1 KWTO 560 5kw ABC Pearson 4 18 5 28 13 18 2* 3 7 UP HAYER KALM 1290 lkw-D Best 31 4 27 8 8 4* 2 4 AP jtENTON KTTN 1600 500-D Bogner & Martin .... 38 4 8 3 10 8* 2 3 AP:W sIlON KLPW 1220 250-D KBS Indie Sales 52 8 40 10 12 2* 10 6 AP ARRENSBURG KOKO 1 150 250w Forjoe 65 3 9 3 6 ".' 6 6 AP;T ARRENTON KWRE 730 500-D KBS Continental 13 14 22 18 12 6* 2 12 AP;Se EST PLAINS KWPM* 1450 250w Best 20 3 20 10 15 14* 7 AP;St -) INFORMATION. s )l A Cape Giradeau. KGMO; Joplin, KSWM: Lebanon, KLWT; Mexico. KXKO: Monett, MONTANA DAILY HOURS KRMO : St. Genevieve, KSGM. WEEKLY HOURS • X *' City Call letters Freq. Power Natl networl National rep Network Post Pop mid music Concert Country. Western Relig News Sports Homemaking Farm Foreign Negro Services 7 i :,NACONDA KANA 1230 250w Gill-Perna __ 50 10 15 3 8 6* 3 1 1 UP )( LLINGS KBMY 1240 250w MBS Avery-Knodel 6 1 60 10 1 4 3 12* 5 1 AP;LW c KGHL 790 5kw NBC Katz 6 _ 13 2 4 8 19 6« % 6 UP KOOK 970 5kw CBS Webb 7 _ 40 5 5 2 10 6* 3 3 UP;W r KOYN 910 lkw-D Webb _ 77 — — 7 __ UP 3ZEMAN KBMN 1230 250-w Gill-Perna .... ... 56 15 7 8 7 10 2 2 UP;W KXLQ 1450 250w NBC Walker 7 _ 26 1 6 3 14 8» — 1 __ UP JTTE KOPR 550 lkw A,M Avery-Knodel 2 _ 51 5 1 6 18 6* UP KXLF 1370 5kw NBC Walker 7 55 3 16 4 26 3 8 1 UP:C -ASGOW KLTZ 1240 250w „ 36 7 15 7 13 T 3 4 % ... AP:T .ENDIVE KXGN 1400 250w 80 10 12 AP,UP; St,W CREAT falls KBGF 1450 250w KBS Webb 1 118 15 . . 1 6 2 6 _ UP KFBB 1310 5kw CBS Boiling X ... 93 1 2 5 9 5* 2 9 UP;T KMON 560 5kw A.M Avery-Knodel 8 20 2 13 14 14 14* % 13 AP:LW KXLK 1400 250w NBC Walker 15 25 . 22 4 4 7 AVRE KOJM 610 lkw K,M Avery-K; Cooke 8 _ 28 21 3 12 27 34* 3 7 _ UP: A DISPELL KGEZ 600 lkw MBS Cooke 2 _ 65 1 18 5 16 3* % 2 __ _ LP;Se,St| IWISTOWN KXLO 1230 250w MBS Webb 8 35 15 5 16 3* 6 .... LP BBY KLCB 1230 250w KBS _ 30 15 7 6 10 5* 3 5 .... LP:LW j K ILES CITY KATL 1340 250w MBS Avery-Knodel 6 25 5 7 4 16 4 2 5 UP;T ISSOULA KBTK 1340 250w MBS Avery-Knodel 6 1 38 7 13 4 16 25* 14 A. KGVO 1290 5kw CBS Gill-Perna 8 23 7 2 4 18 6* 1 1 .... UP KXLL 1450 250w NBC Walker 7 _ 40 2 1 2 20 3* 5 2 _. UP DNEY KGCX 1 180 5kw MBS Gill-Perna X 30 — 7 10 16 x» 10 % _ UP J INFORMATION: Butte, KBOW; Helena, KCAP. KXLJ ; Livingston, KPRK; Shelby, KIYI. 42 1957 BUYERS' GUIDE