Sponsor (Jan-Apr 1957)

Record Details:

Title:
Sponsor
Date:
Jan-Apr 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Apr 1957)
Leaf #:
0001184
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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1 RADIO MASTER DIRECTORY NEW JERSEY DAILY HOURS WEEKLY HOURS City Call letters Freq. Power Natl network National rep Network Postmid Pop music Concert Country, Western Relig News Sports Homemaking Farm Foreign Negro ServiMt -|\SBURY PARK WJLK* 1310 250w . 52 23 8 34 4 3 2 AP;LW ATLANTIC CITY WFPG 1450 250w CHS Walker 11 2 16 5 % 2 19 23* 3 1 2 7 UP [} WLDB 1490 250w MBS Bdcst Tm. Sis. 6 :,6 14 20 32 10 UP;Se,< WMID 1340 250w ABC Stars National 4 2 90 11 6 11 14 4* 3 6 1 9 AP;A il^RIDGETON WSNJ* 1240 250w „ T. Clark; GMB 70 19 . . 9 10 2* 2 10 2 1 UP;T :amden WCAM 1310 250w 6 138 .... 4 14 6 2 71 UP ' WKDN 800 lkw-D Kambeau 32 6 12 5 8 1 2 2 14t 6 AP vMLLVILLE WMLV 1440 lkw-D .. Bdcst Tm Sis 52 9 10 8 7 5* 3 5 % UP;LW i ^ORRISTOWN WMTR 1250 lkw-D 14 10 % X 12 X* '.. AP;T NEWARK WAAT* 970 5-D.l-N For joe 1 80 4 30 12 2 10 AP;Se WHBI 1280 3-D.l-N 4 4 18 y2 _.. 22 WNJR 1430 5kw Boiling 1 100 — — 18 2 1 131 UP WVNJ 620 5kw Bdcst Tm Sis 106 3 11 %• UP J-IEW BRUNSWICK WTCT 1450 250w . 70 10 4 5 18 7* 3 4 J NEWTON WNNJ 1360 500-D 54 5 6 6 7 2» 2 9 ' AP I'ATERSON WPAT 930 5kw 2 100 34 3 3 UP 'LEASANTVILLE WOND 1400 250w Forjoe 2 100 40 7 10 X* 3 AP;St/I > RENTON WBUD 1260 5-D,l-N „ United 89 7 2* 2 13 16 AP;W WTNJ 1300 250-D Webb 67 y2 2 7 2 3 UP WTTM 920 lkw NBC Forjoe 6 77 4 3 6 10 4* 5 1 2 % AP 'INELAND WWBZ 1360 lkw Gill-Perna 60 5 20 6 6 2 W /VASHINGTON WCRV 1580 250-D Best 49 2 5 5 2' 1 ._ _ AP VILDWOOD WCMC 1230 lOOw KBS 100 5 12 X* 2 % AP NEW M EXICO <LBUQUERQUE :layton :lovis DAILY HOURS WEEKLY HOURS City Call letters Freq. Power Natl network National rep PostNetwork mid Pop music Country. Concert Western Relig News Sports Homemaking Farm Foreign Negro Services vLAMOGORDO KALG 1230 250w K,M 6 73 5 30 5 24 T 3 4 y* AP KABQ 1340 250-D R. O'Connell 91t KDEF 1150 lkw-D McGillvra 54 KGGM 610 5kw CBS Weed 30 15 KHAM 1580 lkw-D ABC 20 30 20 6t KHFMt 96.3 1800w GMB 50 KOB 770 50-D,25-N NBC Branham 60 16 12 11 KLMX 1450 250w KBS 22 18 KCLV 1240 250w 84 15 10 3t UP;Se AP;W UP;T INS.UP: LW KQUE 920 1-D.500-N Everett-McK 6 28 8 64 6 16 3* 2 12t AP VRTESIA KSVP 990 1-D,250-N K,M 5 X 14 17 11 29 9* 16 1 1 6t AP;C,St :arlsbad KAVE 1240 250w CBS Branham 8 54 3 5 17 4» 3 % _ AP KPBM 740 lkw-D McGillvra — 31 7 10 3 8 2« i 3t AP;T UP;T UP:LW )EMING KOTS 1230 250-D 42 11 6t UP;W ARMINGTON KVBC 1240 250w MBS 28 24 11 5ALLUP KGAK 1330 5-DJ-N ABC 6 35 2 9 7 18 5* y2 16 AP:Se,? 10BBS KHOB 1280 lkw-D _ 45 3 20 8 X 4» 4 AP J KWEW 1480 lkw MBS Branham 8 37 2 25 9 14 12" 1 2t 10 CLA CRUCES KOBE 1450 250w MBS Best 2 68 .... — 4 9 10 3 18t UP;LW .AS VEGAS KFUN 1230 250w ABC X X X X — — .... 14t UP;LW, .OS ALAMOS KRSN* 1490 250w MBS Pearson 6 39 32 3 4 19 2* 1 Vit A .OVINGTON KLEA 630 500-D __ 43 _ 40 12 12 12 It .... UP; St /ORTALES KENM 1450 250w X 36 19 8 X 6* 1 15 UP:LW <ATON KRTN 1490 250w ABC 5 49 3 — 5 16 4« .... 1 _.. — UP;W JOSWELL KBIM 910 5kw-D Thos. Clark 30 4 22 3 9 3 1 3 .... AP KGFL 1400 250w MBS Branham 5 36 5 37 5 12 14* 3 7 5t 1 UP;LW. r> KSWS 1230 250w NBC Meeker 9 27 9 4 2 19 9* 8 . IANTA FE KTRC 1400 250w ABC McGillvra 5 20 20 2 9 12 5* 3 15t UP 'SILVER CITY KSIL 1340 250w CBS Branham 8 18 3 6 1 1 3* 2 2 7t AP TRUTH OR CONSQ. KCHS 1400 250-D KBS Continental 50 15 10 4 7 3* 2 AP:T -tucumcari KTNM 1400 250w MBS 5 30 1 7 5 15 4* 1 5t UP :40 INFORMATION: Clovis, KICA 44 Santa Fe, KVSF. [957 BUYERS' GUIDE