Sponsor (Jan-Apr 1957)
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NEW YORK
RADIO MAST! R DIR1 i I' '!<',
1
Olty
&.LBANY
AMSTERDAM
3INGHAMT0N
DAILY HOURS
wl I KLY HOURS
Call latter*
Freq.
Power
Nitl network National rep
Network
Po»tmid
Pop mutle
Country. Concert Weitern H-lio
Newt
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Foreign Negro Sorvlcot
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1 11)11
2 iOw
Forjoe
1
in,
4
1
3 AP.UP
WOKO
1 160
:.u
A,M Webb
4
1
16
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II
5*
2
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50kw
ABC Weed
18
50
5 6 7
18
20» 4
1
1 AP;W
WROW 590 51™
CBS Vverj Kjiodi I
I 80
17
Wl SS 119(1 250*
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WINB
WKOP
WNBF"
680 LI).5oo-\ \B(. Hollingben
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L5
1360 5-D.500-N MBS Boiling
93
21
1290 5k w
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II
16
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liurki ^lu.iil
92
18
28
WE BR
970 5kw
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wgr
550 5U
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I 50
12
18
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6 Ill
12
12
WWOL* 1120 lkw-D
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37
21
JEW YORK
WINS 1010 50kw
Young
6 145
\*
WLIB
1190 lkw-D
Forjoe
%
WMCA 570 5kw
\M Ratlin Sales
6 134
16
WMGM 1050 50kw
HoUingbery
1
24
21«
WNEW 1130 50kw
Simmons
6 111
6 _
II
I P I P
\UBURN
WMBO*
1340
25l)w
MBS Thos. Clark
'.
18
L5
3
12
•
1
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WBTA
1490
25(h,
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3
43
11
12
4
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VP.INS
300NVILLE
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12
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18
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18
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JUFFALO
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930
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CBS Christal
20
1
40
4
3
18
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7
24
24
4
5
19
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2
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920
lkw
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75
6
19
6
2
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3
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JUNKIRK
WFCB
1410
500w
Walker
60
11
5
7
7
8*
2
6
AP;T
LMIRA
WEHH
1590
500-D
McGillvra
42
7
6
5
7
2
5
4
LP;LW
WELM
1400
250w
A,C
Burn-Smith
7
2 84
1
5
39
3*
4
1
1 AP
WENY
i2.;o
250w
NBC
Everett-McK
9
1 36
8
4
18
14*
7
4
AP;W
iNDICOTT
WENE
1430
5kw
ABC
Radio-Tv Reps
7
66
15
8
6
12
8*
2
UP
:REEPORT
WGBB
1240
250w
70
15
%
7
16
3
1
AP;T,W
•ULTON
WOM
1300
lkw-D
Best
53
6
12
5
8
2'
3
5
2
UP;T
JENEVA
WGVA
1240
250w
ABC
Cooke
8
51
13
2
2
18
5*
2
AP
jLENS FALLS
WWSC
1 150
250w
ABC
R. O'Connell
5
57
21
3
7
16
6»
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1
AP;Se,^
5LOVERSVILLE
WENT
1.510
250w
CBS
Gill-Perna
8
22
15
3
60
1*
X
2
UP
HEMPSTEAD
WHLI*
110(1
250-D
Gill-Perna
57
28
3
13
2
%
Vz
LP:T.W
CORNELL
WLEA
1480
lkw-D
MBS
Gill Pema
3
35
14
3
7
25
10*
3
9
1 P:W
W W HG*
1320
lkw
McGillvra
,;o
11
11
6
1.!
1*
3
5
I P:T
HUDSON
WHLC
1230
250w
McGillvra
51
5
11
8
4
2
4
9
HUNTINGTON
KGSM
740
lkw-D
Rambeau
64
1
4
11
%
1 P
THACA
WHCU*
870
lkw-D
CBS
1
29
1
6
1
16
2»
6
2
l."P:A.\K
AMESTOWN
WJOC
1340
250w
MBS
Thos. Clark
6
Yi 16
8
X
X
2"
2
3
AP
WJTN*
1240
250w
ABC
Y.R&McC
6
51
14
8
7
19
5*
3
11
3
UP;A
(ENMORE
WXRA*
1080
lkw-D
Best
47
10
7
9
3
10
8
3 I P:W
CINGSTON
WKNY
1490
250w
MBS
Meeker
6
70
2
2
8
28
2*
5
%
H
AP
.ITTLE FALLS
WLFH
1230
250w
McGillvra
85
8
4
5
11
3
2
OCKPORT
Wl S.I
1340
250w
Gill-Perna
71
4
5
3
2
2
2
4
M':W
4ASSENA
WMSA*
1340
250w
ABC
Weed
6
36
44
10
2
6
2*
2
I P:T
4IDDLETOWN
WALL
1340
250w
50
17
5
3
14
2
1
3
2
AP
HEWBURGH
WGNY
1220
lkw-D
15
22
3
17
2
2
\
AP
JEW ROCHELLE
WNRC*
1460
500-1)
42
20
4
7
6
2
3
5
14 AP
WAAT*
(See
NEWARK.
\.
J.)
WABC*
770
50U
ABC
Blair 7
1
69
1
10
10
5
2
AP
WBAIt
99.5
18kw
65
28
2
5
AP
WBFMt
101.9
20kw
3
112
2
WBNX
1380
5kw
King
X
7
1
1
52
AP:Se
WCBS*
880 L330
50kw
5k w
CBS
CBS Radio Spot x
6
48
3
1
3
16
1
%
All
WEVD*
1
2
8
12
57
5
WHOM
1180
5k w
2
20
125+
I p
\p
MM P
\P.
YMBOLS:
( * om-fm station } + fm station
D daytime power
N — night power
local sports covered Lat Amer. included
x figure unspecific category unclair
1957 BUYERS' GUIDE
--'