Sponsor (Jan-Apr 1957)

Record Details:

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NORTH CAROLINA DAILY HOURS , <v , , RADIO M ,S1 1 K WEEKLY HOURS mki< 1 City Call latturt Fra, Power Natl narwarl H .t.on.il roo Network Paat mid ....... Concert Country. Wettern Roll! Nrvi ->:,.»•• Hone. making Form Faro tin Netra Sarvicoa LBEMARLE w \i:/ 1010 Iku D Dora i liiytnn ,11 5 20 10 7 i 12 \I';W .SHEBORO WGWR* 1260 Lkw D klt^ .,, 10 16 7 14 2* 5 3 UP;T .SHEVILLE WIS! 1 no VI). 1 A NBC Boiling 9 1-' 9 5 Wl OS* L380 i n. I N \.M V.R&MH 10 10 6 <> 1 1 , 1 l i, 1 I'.W WSK1! 1230 150* IV 1 1 -..ii •<l, 5 24 12 4* \I*;I.W WWNC ..ii :.u < BS II K Reps in 4 10 3 1 1 2 1 3 1 1' 1 EAUFORT WBMA 1400 _'.llu .'. 16 JO 21 2 Kl* 6 3 t. ••. P u ELMONT WCGC 1270 ,1111 1) l; -i I') 20 4 7 5* 3 2 Ill i P -• REVARD WPNF 1240 250* 23 22 6 12 4» 3 \r URLINGTON wbbb* 920 5kw-D k.M Interstate X 2 6 8 '. 8* '. \i' W INS* 1150 lkw-D l'..uii. i X Martin 30 6 10 1 4* 4 4 1 I'l W.' ANTON WWII 970 Iku D in 4 L9 9 14 " • 3 6 i 1 HAPEL HILL HARLOTTE \\i III 1360 Iku I) W \^ 610 5 D.I \ W 1ST 1110 '.Oku \i;i i BS [rdie Sali ll..|h„L 38 :,ii 22 10 _6 2_ 14 15 ( BS Radio -i".t 7 '•.• 54 12 1H in \\i.|\ 1600 1U1) I ..i joe 22 10 12 WIST 930 VD. I A ri,w 80 I' WMITJ 106.9 361™ \\ .1.1. M WSOC* 1210 250w NBC 111! Rep, 30 LKIN AIRMONT AYETTEVILLE Wlh'M* 1540 250-D 28 26 VP < I API I' \ .1 \l\< \P \r W W ( )k 1 180 lkw-I) 1 ),.i i-l la> Inn 77 — 7 i P;LW UNN WCKB 780 lkw-D KBS 16 2 13 7 3 % 1 2 2 LIP:W URHAM WDNC* 620 >k\\ ( 1! li.l\ lllfl 7 60 9 7 13 8* 3 3 UP WSRC 1410 lkw-D Kainlicaii : I'1 X X X X 91 WSSB 1 190 250u (.ill-IVrna 64 14 4 12 X AP WTIk 1310 1-DJ5P0-N ABC McGillvra 6 70 9 11 15 8* 2 8 7 AP DENTON WCDJ 1260 lkw-D KBS Best 25 7 14 3 7 2« 2 4 2 AP LlZABETH CITY WCNC 1240 250u kl!^ 1!..-m. i X Martin 56 6 14 12 13 6* 3 4 7 1 P; 1 WGAI 560 lkw 80 3 2 6 12 X* 4 2 5 \P I I' UQUAY SP'NGS OLDSBORO WFMO 860 Iku I) 11' y2 21 12 10 WFA1 1230 2".0u CBS Thos. Clark 67 10 W FI.B I 190 250w \B< Burn-Smith 10 Hi 8 10 23 WFNC* 1390 VD.1A MBS Walk.r 19 12 18 17 I'.* WFVG 1-160 Iku. I) ( lontinental 30 41 8 WKMC 730 Iku -I) KBS 23 21 10 13 In i r i MM \P:tt II I I 8 I l':W I I': I W. WGBR 1150 5-D,l-N \Bl 4 50 1 13 3 17 8* 3 1 1 P; 1 REENSBORO WBIG 1170 5kw CBS 1 liillinnlirr) 9 54 3 12 5 15 9« 1 6 1 P;< WCOG 1320 lkw ABC l!,,llin^ 7 64 10 10 10 21 1 2 2 UP wi.iii. 1400 250w MBS Burn-Smith 4 % 55 8 30 6 11 ;• 3 15 17 UP REENVILLE WGTC 1590 5-D.l-N MBS Devne) : Forjoe 4 60 2 22 6 14 3 1 5 5 LP;W SELL The tremendous NEGRO Market of UUKH AIYI " RAL L luH and Eastern North Carolina with WoKu DURHAM, N. C. "Only station in Eastern North Carolina Programming to this tremendous Market" TOP PULSE RATED IN BOTH DURHAM AND RALEIGH Serving over 250,000 Negroes with extremely high incomes. 1950 Census. 42% of DURHAM is NECRO 38% of all Eastern North Carolina is NECRO 1950 Census & local govt. info. ill A r> A The only possible way to reach this great Market is through f f O It V ~. ■ Facts and figures prove Call RAMBEAU or Southeastern— DORA-CLAYTON III C D P for a look at our amaiing PULSE ratings among this great NEGRO market, Ulf V WW I the South's greatest advertising buy. also the overall market. 1957 BUYERS' GLIDE 47