Sponsor (Jan-Apr 1957)
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CHICAGO
BUSINESS
DIRECTORY
AGENCIES continued
Cordon Best Co.
Courfain-Cobb & Assoc.
Cr.int Adv.
Grant, Schwcnk & Baker
Cray-Schwartz
Crossfeld & Staff
Cm nthcr Bradford & Co.
Herbert Summers Hall
Ceorge H. Hartman Co.
Henri. Hurst. & McDonald
Lester L Jacobs. Inc.
The Kapps Co.
H. W. Kastor & Sons Adv.
Kencliffe, Brcslich & Co.
Kcnyon & Eckhardt
Kuttner & Kuttner
Al Paul Lefton
W. E. Long Co.
Earlc Ludgin & Company
MacDonald-Cook Agency
MacFarland, Aveyard & Co.
Malcolm-Howard Adv. Agency
Manchester -Wi I MamsKreer
Maryland Agency
Maxon, Inc.
McCann-Erickson
McCarty Co.
Arthur Meyerhoff & Co.
C. L. Miller
Morlock Advertising Agency
C. Wendel Muench & Co.
Frank C. Nahser. Inc.
Needham, Louis & Brorby
Emmet J. Newman Advertising
North Advtsg. Inc.
O'Crady. Anderson & Cray
Olian & Bronner
O'Neil. Larson & McMahon
Perrin & Paus
J. R. Pershall Co.
Presba, Fellers & Presba
Proebstring, Taylor Inc.
Reincke. Meyer & Finn
Fletcher D. Richards
L. W. Ramsey Co.
Robertson. Buckley & Cotsch
Roche, Williams & Cleary
Rocklin. Irving & Assoc.
Rogers & Smith Adv. Agents
Ruthrauff & Ryan
Rutledge & Lilienfeld
Jack R. Scott, Inc.
Russel M. Seeds Co.
Henry Senne
John W. Shaw
Charles Silver & Co.
Simmonds tr Simmonds
Smith, Benson & McClure, Inc.
228 N. LaSalle 400 N. Michigan 919 N. Michigan 520 N. Michigan 228 N. LaSalle 22 W. Monroe 15 E. Huron 430 N. Michigan 307 N. Michigan 121 W. Wacker 549 W. Randolph 64 E. Lake 75 E. Wacker 221 N. LaSalle 221 N. LaSalle 646 N. Michigan 435 N. Michigan 188 W. Randolph 121 W. Wacker 360 N. Michigan 333 N. Michigan 203 N. Wabash
7 S. Dearborn
8 S. Michigan 664 N. Rush 318 S. Michigan 520 N. Michigan 410 N. Michigan 333 N. Michigan 139 N. Clark
75 E. Wacker 221 N. LaSalle Prudential Bldg. 180 N. Wabash Merchandise Mart 720 N. Michigan 35 E. Wacker 230 N. Michigan 8 S. Michigan 105 W. Adams 360 N. Michigan 100 E. Ohio 520 N. Michigan 221 N. Lasalle 230 N. Michigan 108 N. State 135 S. LaSalle 32 W. Randolph 20 N. Wacker 360 N. Michigan 121 W. Wacker 814 N. Michigan 919 N. Michigan 75 E. Wacker 51 E. Superior 737 N. Michigan 520 N. Michigan 8 S. Michigan
ST
2
5060
WH
4
5230
su
7
6500
WH
3
1033
CE
6
8835
AN
3
6904
su
7
9474
MO
4
0620
AN
3
0130
FR
2
9180
CE
6
8745
ST
2
0460
CE
6
5331
DE
2
■4243
Fl
6-4020
SU
7
7940
SU
7-9511
RA
6
-4606
AN
3
1888
AN
3
1224
RA
6
9360
AN
3
0022
DE
2
-4170
ST
1
-0814
WH
4
1676
WE
9
3700
Ml
2
0300
DE
7
7860
CE
6
■1640
RA
6-8336
Fl
6
■3481
Fl
6
-1260
WH
4
■3400
DE
2
-7100
WH
4
■5030
MO
4
-6692
ST
2
•3381
AN
3
-4470
RA
6
-7923
FR
2
-8440
CE
6
■7683
WH
4
-1051
WH
4
-7440
Fl
6
■3585
FR
2
-8155
ST
2
-5336
RA
6
-9760
RA
6
-2324
DE
2
-0020
Fl
6
-1833
DE
2
-6326
WH
4
-6886
WH
3
-2133
RA
6
-6933
MO
4
-6323
SU
7
-6625
Ml
2
-3360
ST
2
-1931
St. Ceorges & Keyes Inc.
Stoetzel and Associates
Tatham-Laird
Ron Terry Productions Adv.
J. Walter Thompson
Turner Advertising Agency
C. J. Ulrich
Vaughn, Thain & Spencer
Ceoffrey Wade
Waldie & Briggs
Weiss & Celler
Wesley, Heyne & Cuca
Western Adv. Agency, Inc.
Wherry, Baker & Tilden
Wright, Campbell & Suitt, Inc.
Young & Rubicam
ADVERTISERS
American Dairy Assoc.
American Hair & Felt
Armour
Bauer & Black
Borg-Warner Corp.
Helene Curtis Industries
Curtiss Candy
Dad's Root Beer
Derby Foods
Ekco
Florsheim Shoes
Greyhound Corp.
Hoover
Hotpoint
Household Finance Corp
Illinois Bell Tel.
Intl. Cellucotton
Intl. Harvester
Walter H. Johnson Candy
Kraft Foods
Libby, McNeill & Libby
Mars Candy
Oscar Mayer Co.
Motorola
Mystik Adhesive Products
OCedar
Pabst
Pure Oil
Purity Bakery
Quaker Oats
Simoniz Co.
SOS.
Standard Oil of Ind.
Sunbeam
Swift
Toni
United Airlines
Wine Corp. of Amer.
Wm. Wrigley
Zenith
75 E. Wacker
AN
3-5966
307 N. Michigan
ST
2-8927
64 E. Jackson
HA
7-3700
203 N. Wabash
FR
2-4452
410 N. Michigan
MO
4-6700
216 E. Superior
Ml
2-6426
6674 N. Northwest Hwy.
NE
1 -4762
230 N. Michigan
DE
2-0808
20 N. Wacker
ST
2-7369
231 N. LaSalle
FR
2-8422
400 N Michigan
WH
3-2100
333 N. Michigan
CE
6-5882
35 E Wacker
AN
3-2545
919 N. Michigan
DE
7-8000
152 E. Superior
WH
4-3632
333 N. Michigan
Fl
6-0750
20 N. Wacker Merchandise Mart Union Stock Yards
309 W. Jackson
310 S. Michigan 4401 W. North Dr. 1113 W. Belmont 2800 N. Talman 3327 W. 47th PI. 1949 N. Cicero 130 S. Canal 141 W. Jackson 20 N. Wacker 5600 W. Taylor 919 N. Michigan 212 W. Washington 919 N. Michigan 180 N. Michigan 4500 W. Belmont 500 N. Peshtigo Court W. Exch. & S. Packets 2019 N. Oak Park 1241 N. Sedgwick 4545 W. Augusta 2635 N. Kildare 2246 W. 49th 221 N. LaSalle 35 E. Wacker 4504 So. Sacramento 345 Merchandise Mart 2100 So. Indiana 7123 W. 65th 910 S. Michigan 5600 W. Roosevelt Rd. Union Stock Yards Merchandise Mart 5959 S. Cicero 3737 S. Sacramento 410 N. Michigan 6C01 W. Dickens
Directory conti
ST 2-4916 SU 7-7252 YA 7-4100
WE 9-7100
WA 2-7700 CA 7-6600 Bl 8-6300 IN 3-4600 VI 7-4400 BE 7-6000 FR 2-6666
WA 2-3770 RA 6-9478
MA 6-2000
WH 4-7174 OF 3-9300 DE 7-8161
AN 3-4200 SP 7-2424
WH 4-7300 YA 7-0240 ME 7-3000 Ml 2-1200 SP 2-6500 SP 2-1600 LA 3-4700 ST 2-7600 ST 2-2100 YA 7-8556
WH 4-0600 DA 6-6700 PO 7-7800 HA 7-9200 ES 8-8000 YA 7-4200
WH 4-1800 PO 7-3300 CL 4-6300 SU 7-2121 BE 7-7500 nues page 54
fiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin
COLOR AT THE CONVENTION
Since onl) a minority of video stations have either live or color film cameras, broadcasters are expected to view such equipment with great interest at the convention. It is estimated that about 85 stations have color film equipment while less than 40 have live color cameras.
A number of manufacturers will be on hand with color facilities. In line with its past emphasis on color. RCA will headline a great variety of equipment. Among the RCA exhibits will be:
1. A complete live color studio. This will include backgrounds and models to show color tv in operation. I he studio will embrace everything a station needs to
put color on the air. including a color tv control center.
2. A color film demonstration. A complete color film room for tv stations will be shown.
3. A demonstration of auditorium-size color tv projection. In this demonstration a picture will be sent from the exhibit floor to the engineering conference room elsewhere in the hotel. A screen four-and-a-half by six feet will be used.
4. A variety of color equipment items. These include a color monitor selling for about S3. 500. a color masking system designed to improve color tones at broadcast end. improved camera, switching equipment. ^
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