Sponsor (Jan-Apr 1957)

Page scan 0001514 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-Apr 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Apr 1957)
Leaf #:
0001514
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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3. SPOT TELEVISION BASICS Audience composition to 109 syndicated shows in 23 markets indicates appeal by age, sex Audience composition data shown below cover syndicated films — most!) of the half-hour variet) — shown in four or more of the 23 markets covered in this Pulse study. The period surveyed covers 2 through 8 January 1957. Figures here can be compared with a similar list published in the Comparagraph run in the 19 January issue of sponsor. A number of programs listed here, however, were not shown in the 19 January issue. Markets covered were Atlanta. Baltimore. Birmingham, Boston, Buffalo, Charlotte. Chicago, Cincinnati, Cleveland, Columbus. l)a\ton, Detroit. Los Angeles. Milwaukee. MinneapolisSt. Paul. New Orleans. New York, Philadelphia, Providence, San Francisco-Oakland. Seattle-Tacoma. St. Louis. Washington. Show Distributor Men IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIillM No. of viewers per TOO homes Women Teen Children Total Amos 'n' Andy CBS Film 73 79 11 36 199 \nnie Oakley CBS Film 41 56 16 89 202 Badge 714 NBC Film 71 79 15 58 223 Beulah Flamingo 56 84 11 22 173 Boston Blackie Economee Tv 82 79 14 33 208 Brave Eagle CBS Film 56 47 11 76 190 Buffalo Bill Jr. CBS Film 35 24 13 91 163 Captain Midnight Screen Gems 26 29 13 87 155 Celebrity Playhouse Screen Gems 71 95 11 26 203 Championship Bowling Walter Schwimmer 81 71 13 16 181 China Smith NTA 79 79 14 37 209 Cisco Kid Ziv Tv 56 41 16 84 197 City Detective MCA-Tv 77 82 16 21 196 Code 3 ABC Film 77 77 12 21 187 Combat Sergeant NTA 57 62 17 65 201 Confidential File Guild 81 84 11 8 184 Corliss Archer, Meet Ziv Tv 52 80 17 50 199 Count of Monte Cristo TPA 68 69 19 26 182 Cowboy G-Men Flamingo 42 36 19 82 179 Crosscurrent Official 58 74 18 25 175 Crunch and Des NBC Film 69 74 18 49 210 Dangerous Assignment NBC Film 83 89 13 19 204 Dateline Europe Official 81 90 16 15 202 Death Valley Days Pacific Coast Borax 84 77 16 41 218 Doug. Fairbanks Presents ABC Film 74 96 18 15 203 Dr. Christian Ziv Tv 74 89 11 23 197 Dr. Hudson's Secret Journal MCA-Tv 77 82 14 13 186 Esso Golden Playhouse Official 73 86 9 26 194 Fabian of Scotland Yard CBS Film 62 79 12 15 168 Falcon, The NBC Film 83 86 15 13 197 Federal Men MCA-Tv 76 71 15 16 178 Flash Gordon Guild 68 69 14 77 228 Foreign Legionnaire TPA 71 52 12 62 177 Florian Zabach Guild 38 73 7 19 137 Frankie Laine — % Hr. Guild 59 78 16 13 166 Frontier NBC Film 77 85 14 21 197 Frontier Doctor Hollywood Tv 72 79 11 18 180 Gene Autry — % Hr. CBS Film 59 51 19 82 211 Gene Autry — 1 Hr. MCA-Tv 57 50 16 80 203 Goldbergs, The Guild 71 87 13 36 207 Grand Ole Opry Flamingo 63 82 15 24 184 Great Gildersleeve NBC Film 79 83 13 28 203 Guy Lombardo MCA-Tv 74 87 13 12 186 sponso: 13 april 1957