Sponsor (Jan-Apr 1957)

Record Details:

Title:
Sponsor
Date:
Jan-Apr 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Apr 1957)
Leaf #:
0001669
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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* Uncle Ben Racks Up Ratings on KPRC-TVt "looney Town" If it takes kiddies and their mommas to ring your client's cash registers, you'll find Houston's higgest audience on KPRC-TX s "Looney Town." Emcee. "Uncle Bert" Lynn supplements his antics with cartoons and audience participation stunts. Live daily audience of 90 to 100 . . . available for sampling. Personalized commercials harmonize smoothly with format, add selling emphasis. "Looney Town earns a higher rating than other two competing shows combined. (ARB October '56.) KPRC-TV HOUSTON CHANNEL JACK HARRIS \ ice President and General Manager JACK MCGREW \ational Sales Manager Nationally Represented b\ EDWARD PETRY 8c CO. KPRC-TV. .. MOST POTENT ADVERTISING FORCE IN THE HOUSTON MARKET