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Keep your place in Los Angeles with KTTV
24
49th ant Madison
MFA Mutual fire sale
Maybe sponsor readers would enjoy this memo sent to us by Felix Hendrickson, MFA Mutual supervisor in Arkansas. As you know MFA Mutual uses many radio and tv stations and encourages our agents to be air-active. Announcer Eddie Goetze of Radio Station KTLO of Mountain Home, Arkansas, had one for the public Friday morning, April 5th when the fire department answered a call at the home of Hiram Byrd where a flue fire had the wall paper ablaze.
We quote: "We interrupt this program to give you the location of the fire. The Mountain Home Fire Department is answering a call to the fire in the Hiram Bvrd residence on College Street. THIS FIRE ANNOUNCEMENT IS BROUGHT TO YOU, (chuckle . . . now this is a good one . . . chuckle, chuckle ... no folks this isn't funnv! . . . chuckle) THROUGH THE COURTESY OF HIRAM BYRD. MFA MUTUAL INSURANCE AGENCY. And reminding you, don't wait until it's too late, see your MFA Mutual Insurance Agent today. See Hiram Byrd for all your insurance needs. I repeat — the location of the fire is at the home of Hiram Byrd on College Street." W. Judd Wyatt director of advertising, MFA Mutual Insurance Co. Columbia, Mo.
Convention controversy
I have just gone through your April 20 issue and found some things of interest and some things that I question.
I agree with some of the points you make regarding the NARTB convention, in your editorial page, and I say the headquarter staff is entitled to a pat on the back — but evidently, I did not attend the same convention you did. It was the biggest — it was well organized — it was sober — it was happy— but I don't think it was the most constructive convention, when I stop and think of the problems which face this industry.
Editors of publications should help lead an industry and I know you fight
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4 may 1957