Sponsor (May-Aug 1957)

Page scan 00097 from Sponsor

Record Details:

Title:
Sponsor
Date:
May-Aug 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (May-Aug 1957)
Leaf #:
00097
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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WE'RE THE HIGHEST COMMON DOMINATOR THAT THAT'S It's common for WBT to dominate, but thanks to Henxj Clay oi K.WKH, Shreveport, Louisiana, who had the con test, to the contestants who had the curiosity, and to Nielsen, who had the confirmation, now we know : WBT RADIO is one of the top three metropolitan stations in the nation in margins of weekl) audience superiority over its next home-count) competitor both locally and in total audience reached. These margins of superiority are leads oi 72.?ff in homecounty audience and of X94.9% in stations total homes reached weekly. This type of dominance is a common occurrence in \\ B I history, ancient and modern. First licensed broadcasting station in the Southeast. 50. (MM) watt WBT today, in its 36th year, also has the largest share-of-audience I Pulse) in Charlotte, morning, afternoon and evening, Mondaj through Friday, the biggest stable of talent, the brightest showcase of awards, including a 1957 Ohio State in short, the bigtime radio operation in its rich area. It will be common tor you to dominate, too, if you're on W B I . WBT RADIO Charlotte Colossus of the Carolinas Jefferson Standard Broadcasting Company Represented Nationally h\ CBS Radio Spot Sales I SPONSOR • 11 MAY 1957