Sponsor (May-Aug 1957)

man) oi %s I %s i 1 1 be prime customers in five <>i I" years. • Two experienced hands to man., , programing. Liles is .1 graduate oi Oklahoma \\M College in Animal Husbandry, lia been a production marketing administrator, a coiintv v was instrumental in forming Oklahoma's firsl soil testing laboratory active in the Hereford Breeder's Association and presidrnl of the Oklahoma Count) Agents Assn. before coming t" K.W I \ . Tompkins i a graduate "I lexas \WI. u,h an assistant count) agenl for the Texas Agricultural I xtension Service and active in tv and radio farm broadcasting before coming to ( Oklahoma. • \ host "I merchandising extras. F01 example, cars used b) the two farm reporters (the) rack up 1,000 miles a week cadi in their travels around the state), are painted with the green color scheme and trademark. The two men hold meetings with Evergreen salesmen, who regularh receive sales aids featuring farm department programs and activities. Large three-color posters displaying pictures of the two farm reporters and program time along with advertising mats for tie-in newspaper ads are available to all Evergreen dealers. Stationer) and jumbo postcards with the Evergreen name on them are used for mailings b) the farm department. All js releases about the farm department and notification of special program events are sent regularl) to all ARTICLE IN BRIEF Evergreen, a livestock feed manufac turcr bought the entire farm activities of KWTV, Oklahoma City to sell its products. Buy includes services of farm experts Wayne Liles and Jack Tompkins, who travel widely and represent Evergreen both on and off the air. Evergreen dealers covered bj the broadcasts. \ bi-monthl) publication, called the kll II iirijirru liinn Re port, outlining Bpe< :ial activities and accomplishments "I the depai tmenl are sent to newspapers and provided to salesmen for distribution to dealers. • The added pumh fai m repoi ters give to commercials. Liles and Tompkins appear in the film testimonials l>v farmers of Evergreen feed-. The format of these testimonials i u-uallv an interview with fanners b) one "f the two farm reporters. The two men also -ive voice-over commercial-, with film in slide plus straight live commercials with livestock and feed bags a props. One series of commercials involved the weekl) weighing of nine Hampshire hog> raised hv F.iles and Tompkins on Evergreen's Formula #77. Following the series, two of the hogs were given ;h prizes at a local livestock show, two wen dim. Med to a boys' home and the others were slaughtered for anal) sis. The results ol Evergreen's sponsorship? While it i difficult to measure in in area m hi< h incl drought-sl 1 ii ken 1 ittle 1 ant hi ibl) up last fall, ii ported, and the Ada plant had its ■ r . • . 1 1 1 • limi month in ' •■ toba I he best testimonial ol sales effe* tivem ..11 the K\\ I \ renewal l.v i denl Han, Lund lard. Sim • farm pn dry rvice fe ituri the oi covet topics |,i..\ i.|. measure >.f it qualit) . I he farn P«. 1 1.1 Bhows and the bi 1 itur da) aftei noon progi ims ned to ^ive farmers and ran< hers 1 1 plete pi. hue of agi it ultural bappen( Oklahoma. In addition, the I nrrn Reporter provide on-the-spot him coverage and remote broadi asts from important tional events. Among the musts for out-of-state covet the national I I \ convention, the \m.i i. an Royal Livestoi k Show and 1 II < luh < onference in Kansas Cit) in < •. tober, the International Livestock show and I II ' ii in 1 In. ago in November, the National Western Livestock Show in Denver in Januarv and the Southwestern I ivestock Show in Fort Worth in Februai ) . \\ hen President I hower visited areas suffering from drought, the K\\ I \ nent pio\ ided • ompli ti Last spring the department tered a plane to enable it two reporters to .over the man) state I i\ »■-lock shows, a number of whi< Direct broadcast from 1 hicago 111 1 lab Congress to Oklahoma Qtj stations k\\T\ and k<>\l\. Liles (with telephone) and Tompkins (standing) interview delegates as part of the pa Farm reporters Wayne Li] I) and Jack Tompkin >.n set used t"r tluir daily k\\ 1\ noontime fann S 'ially used to gi\> visual impact to market r