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k G R A P H
11 MAY 7 JUNE
NESDAV
CS NBC
ircls
service irds
vv b ■ a
Step
I Mil
■ i
THURSDAY
ABC CBS NBC
D Edwards Whitehall
Xavicr Cugat nut (lut
News Time alt Mlln
odfrey >l»er>
cy
•It
iry
Masquerade
Party
ftnodttwl Product
lit Park A Ttlford
A Knomark
Father Knows Best
Scott Taper
Kukla. Fran & Ollie p.knK eo op
No net service
|ohn Daly News
llu IVuiL
Lone Ringer
Celt Mllli alt
Bwlft
D Edwards Whiti-hall
Sgt. Preston Quaker Oatl
Dinah Shore CTievrolM
News Spemr Rand
Circus Time partlc
Bob Cummings
Colgate alt it J Reynold!
You Bet Yr Life
DeSoto alt
Tonl
Circus Time
Climax
Chrysler
(8:30-9:30.
Dragnet I.AM ait Behlek
ABC
FRIDAY
CBS NBC
D Edwards
111 n I
Kukla. Fran No net service
. b °"ie ' D Edwards
■onion Bknteo-op „, ., ,
|ohn Daly News ill n B 1>i I'ont
Rin Tin Tin Nabisco
Beat the Clock
II llllhop
Xavicr Cugat
(la.t
News
AUlaa.
Jim Bowie
Amer Ctilele all
Chetebrough
Pond»
West Point Gen Foodj
Blondie
Tonl alt
NeilU
Crossroads Chevrolet
Zane Crey Gen Fooda alt Ford
Life of Riley Gult Oil
SATURDAY
ABC CBS NBC
This Is Calen Drake
■
Famous Film Fcitiv.il partln
Buccaneers
People Are
Funny • It It J I.
Billy Cr.ih.im B Graham Evanfi
Billy Graham
(conn
(8-9. 6/1 itart)
lackie Cleason
lackie Cleason luit
Perry Como
HAH «!iBM Noxz#aa
rSunbtam
> ■Id SmJ
•
Kraft Theatre Kraft (9-10)
Danny Thomas
Armour alt Kimberly-Clark
Climax
People's Choice Borden alt P&o
Treasure Hunt Mr. Adams & Eve J«(CoMon Show M.«-n D.r.d r™"^, U-£ "ro.
(3 »ki In 4)
Lawrence Welk
D dn
(9-10)
Cale Storm alt Curt la
Secret nslda
Kraft Theatre
Bold journey RalstonPurina
Playhouse 90
Amer Gas
alt
Bristol Myers
Ford Show Ford
The Vise Sterling DTUg
Schlitr Playhouse
S eh 1117.
-I Hr |]
0 111
Fox Hr
0-11)
Big Story Ralston Purina alt Amer Ton (3 In 4)
Chevy Show (9-10. 1 In a) —
Lawrence Welk
S R O Playhouse
■tartl '~h.ll alt -til
Caesar i Hr
Batu-ua. Ha&bltt
Knoaari
Color Carnival
>t< I Whirlpool
Olds lltlt
1 >k lo 4)
This Is
Your Life
PAG
Telephone Time Bell
No net service
Playhouse 90 Philip Myers
alt Bristol Myen
Lux Theatre
I^erer Broa
(10-11)
Date With
The Angels
Plymouth
Playhouse 90 sust
Lux Theatre
Line-Up PAG alt Brown
A Williamson
Person to Person
\ >>ll & Hamm
alt Time. Inc
Cavalcade of Sports
Gillette iin-enncl)
Ozark Jubilee Am Chicle alt William ion Dickie
Cunsmoke
IJM alt
SparryRand
Ceo Cobel AraMar all Pat 13 oka to 4)
Red Barber St Farm Ins
Ozark lubilee
Mrs. America
inals
1 »..':" 11 ".
Two For The Money
suit
H,f Parade • It Huclnut
PROGRAM
•'yalt Earp: A-F
oug Edwards News: N-L&F
ther Knows Best: Sc-F
rd Show: V-L ord Theatre: Dr-F .E. Theatre: Dr-F iant Step: Q-L (last 5/29) ickie Gleason: Y-L ndfrey's Scouts: V-L \rthur Godfrey Time: V-L
eorge Gobel: C-L unsmoke: A-F
itchcock Presents: My-F obin Hood: A-F
Love Lucy: Sc-F ve Got a Secret: Q-L bike Jones: Mu-L aiser Alum. Hour: Dr-L Kraft Tv Theatre: Dr-L ukla, Fran & Ollie: J-L issie: A-L ife of Riley: Sc-F ine-Up: My-F ine Ranger: A-F .ux Video Theatre: Dr-L Masquerade Party: Q-L
30.000 9.500tt
38.000 33.000 36.000 45.000 23.000 102.500 28.000 38.000U
45.000 38.000
34.000 28.000
52.000 24.000 35.000 58.000 34.000
34.000 32,000 31.000 24.000 43.000 22.000
SPONSORS AND AGENCIES
Ccn Mills, DFS: P&C. Compton
Whitehall. Bates; Brown & Wmson, Bates; Hazel Bishop. Spector
Scott Paper, JWT
Ford, JWT
Ford, JWT
Cen Elect, BBDO
Ccn Mills. BBDO
P. Lorillard. L&N
Lipton. Y&R; Toni. North
Amer. Home Prod, Y&R; BristolMyers. Y&R; Kellogg. Burnett; Pillsbury. Burnett
Armour. FCB: Pet Milk. Gardener
L&M DFS; Sperry Rand (1 wk in 4), Y&R
Bristol-Myers. Y&R
Johnson & Johnson. Y&R: Wildroot, BBDO
Ccn Foods. Y&R: P&C, Crcy
R. J. Reynolds. Esty
L&M. DFS
Kaiser Alum, Y&R
Kraft. JWT
Cordon Bkng. Ayer: & co-op
Campbell Soup. 8BD0
Culf Oil, Y&R
Brown & Wm'son, Bates; P&C. Y&R
Cen Mills. DFS: Swift. Mc-E
Lever Bros, JWT
Associated Products. Crey: Knomark i5 29 start). E. Mogul; Park & Tilford 'last 5 15'. E. Mogul
PROGRAM
COST
SPONSORS AND AGENCIES
Mi it the Press: I-L
7.500
Johns Manvillc. |WT. alt wks open
Millionaire: Dr-F
32.000
Colgate. Bates
* Robert Montgomery: Dr-L
52.000
S. C Johnson, NLB: Menncn Co. Crey
Mr. Adams & Eve: Sc-F
41.000
Colgate. L&N; R. J. Reynolds. Esty
♦Arthur Mun.i. Part} \ 1
• •
Purcx. E. H. Weiss Spcidel. NC&K
Name lhat Tune: Q-L
23.000
Kellogg. Burnett. Whitehall. Bates
Navy Log: Dr-F
32.000
Amer Tobacco. SSCB; US Rubber. F D Richards
NBC News: N-L
9.500tt
American Can. Compton; Miles. Wade; Spcrry-Rand. Y&R; Time-Life Y&R: 1 scg & 1 alt scg open
Ozark Jubilee: V-L
18.000
Amer Chicle. Bates: WilliamsonDickic. Evans 'alt wks 10-10:30); co-op 10:30-11
Ozzie & Harriet: Sc-F
36.000
Eastman Kodak. JWT
Panic: Dr-F
36.000
L&M. Mc-E: Max Factor. DDB
People Are Funny: M-F
24.000
R. |. Reynolds. Esty; Toni. North
People's Choii S !
34.000
Borden. Y&R. P&C. Y&R
1' • son to Person : I-L
34.000
Amer Oil. 1 Kati Hamm. CampMithun: Time-Life. Y&R
Playhouse 90: Dr-L&F
117.000
Amer Cas. L&N; Bristol-Myers BBDO: Philip Morris. Burnett
Press I inference : 11
8.500
Corn Prod. C L Miller
Prh ite S
36.000
Lever, OB&M: Shcaffer. Seeds
Rin Tin Tin : \ ■!•'
32.000
Nabisco. Ko-E
Roj R _ ■ \-F
32.000
Ccn Foods. B&B
tz Playhonse: Dr-F
36.000
Schhtz. JWT
77th Bengal Lancer-: A-F
41.000
Ccn Foods. Y&R
Phil
41.000
P&C. Burnett: R | Reynolds. Esty
•Sir 1 elol : \-K
24.000
Amer Home Prod. Bates: Lever Bros.
SSCB Quaker Oats. WBT
Sgt. Preston: A-F
32.000
•Talent and production costs are carried by A Murray
Listing continues on page 52