Sponsor (May-Aug 1957)

Page scan 000147 from Sponsor

Record Details:

Title:
Sponsor
Date:
May-Aug 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (May-Aug 1957)
Leaf #:
000147
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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k G R A P H 11 MAY 7 JUNE NESDAV CS NBC ircls service irds vv b ■ a Step I Mil ■ i THURSDAY ABC CBS NBC D Edwards Whitehall Xavicr Cugat nut (lut News Time alt Mlln odfrey >l»er> cy •It iry Masquerade Party ftnodttwl Product lit Park A Ttlford A Knomark Father Knows Best Scott Taper Kukla. Fran & Ollie p.knK eo op No net service |ohn Daly News llu IVuiL Lone Ringer Celt Mllli alt Bwlft D Edwards Whiti-hall Sgt. Preston Quaker Oatl Dinah Shore CTievrolM News Spemr Rand Circus Time partlc Bob Cummings Colgate alt it J Reynold! You Bet Yr Life DeSoto alt Tonl Circus Time Climax Chrysler (8:30-9:30. Dragnet I.AM ait Behlek ABC FRIDAY CBS NBC D Edwards 111 n I Kukla. Fran No net service . b °"ie ' D Edwards ■onion Bknteo-op „, ., , |ohn Daly News ill n B 1>i I'ont Rin Tin Tin Nabisco Beat the Clock II llllhop Xavicr Cugat (la.t News AUlaa. Jim Bowie Amer Ctilele all Chetebrough Pond» West Point Gen Foodj Blondie Tonl alt NeilU Crossroads Chevrolet Zane Crey Gen Fooda alt Ford Life of Riley Gult Oil SATURDAY ABC CBS NBC This Is Calen Drake ■ Famous Film Fcitiv.il partln Buccaneers People Are Funny • It It J I. Billy Cr.ih.im B Graham Evanfi Billy Graham (conn (8-9. 6/1 itart) lackie Cleason lackie Cleason luit Perry Como HAH «!iBM Noxz#aa rSunbtam > ■Id SmJ • Kraft Theatre Kraft (9-10) Danny Thomas Armour alt Kimberly-Clark Climax People's Choice Borden alt P&o Treasure Hunt Mr. Adams & Eve J«(CoMon Show M.«-n D.r.d r™"^, U-£ "ro. (3 »ki In 4) Lawrence Welk D dn (9-10) Cale Storm alt Curt la Secret nslda Kraft Theatre Bold journey RalstonPurina Playhouse 90 Amer Gas alt Bristol Myers Ford Show Ford The Vise Sterling DTUg Schlitr Playhouse S eh 1117. -I Hr |] 0 111 Fox Hr 0-11) Big Story Ralston Purina alt Amer Ton (3 In 4) Chevy Show (9-10. 1 In a) — Lawrence Welk S R O Playhouse ■tartl '~h.ll alt -til Caesar i Hr Batu-ua. Ha&bltt Knoaari Color Carnival >t< I Whirlpool Olds lltlt 1 >k lo 4) This Is Your Life PAG Telephone Time Bell No net service Playhouse 90 Philip Myers alt Bristol Myen Lux Theatre I^erer Broa (10-11) Date With The Angels Plymouth Playhouse 90 sust Lux Theatre Line-Up PAG alt Brown A Williamson Person to Person \ >>ll & Hamm alt Time. Inc Cavalcade of Sports Gillette iin-enncl) Ozark Jubilee Am Chicle alt William ion Dickie Cunsmoke IJM alt SparryRand Ceo Cobel AraMar all Pat 13 oka to 4) Red Barber St Farm Ins Ozark lubilee Mrs. America inals 1 »..':" 11 ". Two For The Money suit H,f Parade • It Huclnut PROGRAM •'yalt Earp: A-F oug Edwards News: N-L&F ther Knows Best: Sc-F rd Show: V-L ord Theatre: Dr-F .E. Theatre: Dr-F iant Step: Q-L (last 5/29) ickie Gleason: Y-L ndfrey's Scouts: V-L \rthur Godfrey Time: V-L eorge Gobel: C-L unsmoke: A-F itchcock Presents: My-F obin Hood: A-F Love Lucy: Sc-F ve Got a Secret: Q-L bike Jones: Mu-L aiser Alum. Hour: Dr-L Kraft Tv Theatre: Dr-L ukla, Fran & Ollie: J-L issie: A-L ife of Riley: Sc-F ine-Up: My-F ine Ranger: A-F .ux Video Theatre: Dr-L Masquerade Party: Q-L 30.000 9.500tt 38.000 33.000 36.000 45.000 23.000 102.500 28.000 38.000U 45.000 38.000 34.000 28.000 52.000 24.000 35.000 58.000 34.000 34.000 32,000 31.000 24.000 43.000 22.000 SPONSORS AND AGENCIES Ccn Mills, DFS: P&C. Compton Whitehall. Bates; Brown & Wmson, Bates; Hazel Bishop. Spector Scott Paper, JWT Ford, JWT Ford, JWT Cen Elect, BBDO Ccn Mills. BBDO P. Lorillard. L&N Lipton. Y&R; Toni. North Amer. Home Prod, Y&R; BristolMyers. Y&R; Kellogg. Burnett; Pillsbury. Burnett Armour. FCB: Pet Milk. Gardener L&M DFS; Sperry Rand (1 wk in 4), Y&R Bristol-Myers. Y&R Johnson & Johnson. Y&R: Wildroot, BBDO Ccn Foods. Y&R: P&C, Crcy R. J. Reynolds. Esty L&M. DFS Kaiser Alum, Y&R Kraft. JWT Cordon Bkng. Ayer: & co-op Campbell Soup. 8BD0 Culf Oil, Y&R Brown & Wm'son, Bates; P&C. Y&R Cen Mills. DFS: Swift. Mc-E Lever Bros, JWT Associated Products. Crey: Knomark i5 29 start). E. Mogul; Park & Tilford 'last 5 15'. E. Mogul PROGRAM COST SPONSORS AND AGENCIES Mi it the Press: I-L 7.500 Johns Manvillc. |WT. alt wks open Millionaire: Dr-F 32.000 Colgate. Bates * Robert Montgomery: Dr-L 52.000 S. C Johnson, NLB: Menncn Co. Crey Mr. Adams & Eve: Sc-F 41.000 Colgate. L&N; R. J. Reynolds. Esty ♦Arthur Mun.i. Part} \ 1 • • Purcx. E. H. Weiss Spcidel. NC&K Name lhat Tune: Q-L 23.000 Kellogg. Burnett. Whitehall. Bates Navy Log: Dr-F 32.000 Amer Tobacco. SSCB; US Rubber. F D Richards NBC News: N-L 9.500tt American Can. Compton; Miles. Wade; Spcrry-Rand. Y&R; Time-Life Y&R: 1 scg & 1 alt scg open Ozark Jubilee: V-L 18.000 Amer Chicle. Bates: WilliamsonDickic. Evans 'alt wks 10-10:30); co-op 10:30-11 Ozzie & Harriet: Sc-F 36.000 Eastman Kodak. JWT Panic: Dr-F 36.000 L&M. Mc-E: Max Factor. DDB People Are Funny: M-F 24.000 R. |. Reynolds. Esty; Toni. North People's Choii S ! 34.000 Borden. Y&R. P&C. Y&R 1' • son to Person : I-L 34.000 Amer Oil. 1 Kati Hamm. CampMithun: Time-Life. Y&R Playhouse 90: Dr-L&F 117.000 Amer Cas. L&N; Bristol-Myers BBDO: Philip Morris. Burnett Press I inference : 11 8.500 Corn Prod. C L Miller Prh ite S 36.000 Lever, OB&M: Shcaffer. Seeds Rin Tin Tin : \ ■!•' 32.000 Nabisco. Ko-E Roj R _ ■ \-F 32.000 Ccn Foods. B&B tz Playhonse: Dr-F 36.000 Schhtz. JWT 77th Bengal Lancer-: A-F 41.000 Ccn Foods. Y&R Phil 41.000 P&C. Burnett: R | Reynolds. Esty •Sir 1 elol : \-K 24.000 Amer Home Prod. Bates: Lever Bros. SSCB Quaker Oats. WBT Sgt. Preston: A-F 32.000 •Talent and production costs are carried by A Murray Listing continues on page 52