Sponsor (May-Aug 1957)

Record Details:

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MORI radio homes at the LOWEST cost per home are DELIVERED by WSUN than any other station in the HEART of FLORIDA (check your Nellsen No. 2) WSUN RADIO ST. PETERSBURG TAMPA Represented By VENARD, RINTOUL. & McCONNELL Southeastern: JAMES S. AYERS Rochester's 5 Most Wanted* Men * WANTED . . . by audiences and advertisers . . . because they make WVET's unique programs of music, loved by all . . . and every-hour news . . . NUMBER ONE in Rochester radio for reception and response. ROCHESTER, N.Y. 1280 K. C. 5000 WATTS Represented Nationally by THE BOILING COMPANY J 66 News and Idea WRAP-UP ADVERTISERS At the National Industrial Advertisers annual conference (9-12 June) Dr. Wilson Handle, senior partner at Booz, Alien & Hamilton, will reveal that major manufacturers expeet 30% to 80% of their growth in the next three years to eome from new products. Randle's talk will be based on a stud) of 400 top industrial firms. Who is principally responsible for the boom in spot ami network radio? Kevin Sweeney, RAB president, credits it to advertisers who spent little or no money in radio during pretv days. Advertisers like Beechnut with 75 ryc of its budget and Listerine with $2!/2 million dollars invested in radio this vear are typical of accounts which spent little money in the medium prior to recent months. New Products: Bristol-Myers is bringing out an anti-dandruff preparation. Theradan, this month. Air media used to promote the formula will be two of Bristol-Myers' tv shows, Alfred Hitchcock Presents and Playhouse 90 (both on CBS TV). DCSS is the agency. .. . Toni will debut its New Wav Toni kit with plastic applicator on 1 June and will back the addition to the home permanent line with heavy tv an, I radio support. North is Toni s agency. Fleischmann Division of Standard Brands is doing another promotional job for its customers' customers: this time the restaurant trade. The campaign, which Fleisehmann is underwriting, will run in 22 major markets for two months. The ke\ stone of the tie-up between Fleischmann and its customers is a contest in which local disk jockeys will ask married women to write on the theme: "I deserve to eat out at least once a week, because . . .' Prizes include eight free meals each and wages for babv sitter. People in the news: Gordon Ackland has been appointed director of advertising for all Royal McBee products and Xavier N. Benziger will take over as advertising manager for typewriter products. Royal McBee is currently using two network tv specials {Washington Square on 20 Mav and 4 June I to promote graduation sales. . . . William Bien, general sales manager for the brewerv division of AnheuserBusch, has been elected a v. p. and will now direct all sales, advertising, merchandising, market research and sales promotion for that division. This Thursday (23 May) the ANA will hold its annual advertising re "Summer's Special on KYW" Cleveland station u-e> mystery gal theme WCCO-TV, Minneapolis-St. Paul, king-sized news faeilities include >2 10 M|iiare foot studio, 8' x 10' rear screen ami special effect amplifier for 10 o'clock News, Weather and Sports program SPONSOR 18 may 1951