Sponsor (May-Aug 1957)

Page scan 000434 from Sponsor

Record Details:

Title:
Sponsor
Date:
May-Aug 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (May-Aug 1957)
Leaf #:
000434
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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NETWORK RADIO'S CURRENT CLIENTS Compilation of program time bought by advertisers and brands is shown below by network I he first in a series of current network radio client lists appears below as a supplement to last issue's Radio Basics. Henceforth, an up-todate roster will appear with ever) Radio Basics section. The list shows program time bought per week. In the case of NBC. commercials shorter than a minute are listed separately. Each minute commercial purchased on NBC is arbitrarily credited as five minutes of program time. Except for CBS. where the period covered is the week ending 25 May, all data cover clients and brands on air during the week beginning 25 May ABC Admiral: appliances; Breakfast Club: Ml': 25 min. Allstate Insurance: auto insurance; Mel Allen: M-F: 50 min. American Bird Food: bird food; Breakfast Club; M; 5 min. AFL-CIO: institutional; Ed. P. Morgan; M-F; 75 min.; /. W. Van dercook; M-F; 25 min. Amino Products: Ac'cent; Breakfast Club; W; 5 min. Asco Electronics: Flea Guard, Magic Mite Ball; Breakfast Club: Tu.Th: 10 min. Assemblies of God: religious; Revivaltime ; Su; 30 min. Atlantic Sales: French's bird food products; My True Story; W,F & Tu,Th; alt. wks. Ball Bros.: home canning prod.; Breakfast Club; Tu-F; 20 min. Bankers Life & Casualty: White Cross Hospital Plan: Paul Harvey; Su; 15 min. Beech Nut: Beech-Nut gum; Breakfast Club; Tu,W,F; 15 min. Bridgeport Brass: various insecticides; When A Girl Marries; Tu-F; 20 min. Bristol-Myers: Bufferin; Breakfast Club: M,W,F; 15 min.; Sal Hepatica: Breakfast Club; M.W.F; 15 min. Campana Sales: Ayds, Italian Balm; Breakfast Club; M; 5 min. Corling Brewing: Red Cap Ale: Martin Block Show: F,Sa; 100 min. Dixie Cup: paper cups & plates: Breakfast Club; W; 5 min. Dow Chemical: agricultural prod.: Red Foley Shoiv; Sa: 30 min. Drackett: Windex. Drano; Breakfast Club; W.Th.F; 15 min. Dromedary: cake mixes; My True Story: Tii.Th; 10 min.; When A Girl Marries: W.F: 10 min.; Whispering Streets; Th; 5 min. Duffy-Mott: Sunsweet prune juice; Breakfast Club: Tu.Th; 10 min. Ex-Lax: Ex-Lax, Jests; My True Story; M.W.F; 15 min. Firestone: tires, velon. others; Voice of Firestone; M; 30 min. Food Specialties: Appian Way pizza pie; Breakfast Club; Tu; 5 min. Foster-Milburn: Doan's pills: My True Story; Th; 15 min.; Whispering Streets; Tu ; 5 min. General Foods: Calumet; Breakfast Club; Tu; 5 min.; Jell-O: Brail, last Club; M.W.F; 15 min.; My True Story; W.F; 10 min.: When a Girl Marries: Tu.Th; 10 min.: Whistiering Streets: W.F; 10 min.: Kool-Aid: Breakfast Club; M-F; 25 min.; La France: Ureal, lust Club; _M.Tu.Tli: 15 min.; Post Cereals; Breakfast Club: M-F; 25 min. Gospel Broadcasting Assn.: religious: Old Fashioned Recital Hour: Su: 60 min. Billy Graham: religion*: Hour of Decision: Su: 30 min. Highland Church of Christ: religious: Herald of Truth; Su: 30 min. Charles E. Hires Co.: Hires Root Beer; Weekday Newscasts: M-F; 100 min. La Choy: Chinese foods; Breakfast Club: M.W: 10 min. Midas Muffler: auto mufflers; Weekday Newscasts; M-F; 25 min. Milner Products: Perma Starch. Pine-Sol; Breakfast Club: M: 5 min. Mishawaha Rubber & Woolen Mfg.: casual shoes; Breakfast Club; Tu.Th; 10 min. National Brands, div. of Sterling Drug: Dr. Caldwell's; Sunshine Boys: M-F: 25 min. Norwich-Pharmocal: Pepto-Bismol; Weekend Newscasts: Sa.Su; 90 min. NOTE: Data on time purchased refers to weekly brand or advertiser total I program, Time bought for particular brands is shown white possible, In cases where groups i I precede a show or group of shows, it was not possible to pinpoint which brands were advertised on each show or on which days of the week Oral Roberts Evangelistic Assn.: religious; Oral Roberts' Broadi a sis : Su : 30 min. Paine, Webber, Jackson & Curtis: institutional; Business & Financial Hour: .M.W.F: 15 min. Radio Bible Class: religion-: Radio Bible Class; Su; 60 min. Renuzit Home Products: cleaning fluid-, air sprays, etc.; Jack Paar Show; Th: 5 min. R. J. Reynolds: Camel: Weekday Newscasts: M-F: 100 min.: Weekend Newscasts; Sa.Su; 90 min. Sandura Company: floor covering; Breakfast Club; Th; 5 min. Sterling Drug Company: Phillips Tooth Paste; My True Story; Tu.Th; 10 min.; Ant Prufe & Roach Prufe; My True Story; Tu.Th; 10 min. Voice of Prophecy: institutional; Voice of Prophecy; Su; 30 min. Dr. Thomas Wyatt: institutional: Wings of Healing: >u; 30 min. CBS American Home Foods: Wendy Warren; W,Th; 10 min. Amino Products: Arthur Godfrey; W & Th, alt. wks.; 15 min. Bristol Myers: Arthur Godfrey; M.W: 60 min. Campana Sales: Robert Q. Lewis: Sa; 5 min. Chun King Sales: Arthur Godfrey: W & F, alt. wks.; 15 min. Clairol: Galen Drake: Sa; 5 min. Colgate-Palmolive: Our Gal Sunday; M-F; 37ro min.; Backstage Wife; M-F; 371 min.: Strike It Rich: M-F: 37% min.; 2nd Mrs. Burton; M-F; 37% min. Cowles Magazines: Jack Benny: Su. alt. wks.; 3:S min. Curtis Circulation: Arthur Godfrey; Tu: 15 min. Dixie Cup: Robert Q. Lewis: Sa: 5 min. Florida Land & Homes Bureau: Galen Drake: Sa; 5 min. General Foods: Arthur Godfrey; Th, every 4th F, 18% min.; Wendy Warren; Th : 5 min.: World News Roundup: Su: 5 min.: Gunsmoke; Su; 5 min.; Our Miss Brooks: Su: 5 min.: Amos V Andy Music Hall: M-F; 25 min.; Galen Drake: Sa: 5 min.: Robert Q. Lewis: Sa; 5 min.; Gunsmoke; Sa: 5 min. General Motors: Allan Jackson — News: Sa; 20 min.; Robert Trout — News; Su, M-F: 40 min.: Frigidaire; Robert 0. Lewis: Sa; 5 min.: Galen Drake: Sa: 5 min.: 2nd Mrs. Burton: M: 7V. min.: Dr. Malone; Tu; 7% min.: Our Gal Sunday: W; 7% min.: Ma Perkins: Th; 7'j min.: Delco: Lowell Thomas: M-F; 75 min.: Pontiac: Galen Drake; Sa; 5 min.; Robert Q. Lewis: Sa; 5 min.; Amos V Andy Music Half: Sa: 5 min.: Gunsmoke: Sa; 5 min.: Sat. Night Country Style; Sa: 5 min.: Susi>ense; Su: 5 min.; Johnny Dollar: Su: 5 min: FBI In Peace <?• War: Su : 5 min.: Gunsmoke: Su: 5 min.: Mitch Miller: Su; 5 min.: Amos V Andy Music Hall: M-F: 25 min. Harti Mountain Products: Arthur Godfrey; Th & F. alt. wks.: IS min. Hearst Publications: Ma Perkins: M: 7% min.: Dr. Malone: M: 7V2 min.: Helen Trent: Tu; 7% min.: Our Gal Sunday : M: 7% min. Hudson Vitamin Products: Galen Drake: Sa: 5 min.: Robert Q. Lewis; Sa : 5 min. Kellogg: Arthur Godfrey: Tu.Th: 30 min. Leeds Chemical Products: JVora Drake: M.W.F: 221-j min.: Road of Life: Tu.Th: 15 min. the brands were advertised. Except for General Motors, brands information was not available from ens In NBC li-t. i"t mean, commercials are rotated on different clays of the week under the web's run "i schedule plan.