Sponsor (May-Aug 1957)

Page scan 000437 from Sponsor

Record Details:

Title:
Sponsor
Date:
May-Aug 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (May-Aug 1957)
Leaf #:
000437
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Independent Network Network Sta. B 13.0% Network Sta. C 10.1% Sta. D 10.0% Sta. E 7.0% Misc. 6.9% CLOSE —but we get the cigar! Network Sta. F 6.5% R* Sta. G 3.1% Sta. H 3.1% » Sta. 1 3-0% Sfa. J 2.7% WWDC 17.4% Sta.A 17.2% FIRST 4 straight months in D. C, says Pulse Let's lift the "smoke screen" of claims and counterclaims about who's nearly first . . . and who's really first ... in Washington. D. C. PULSE passes the cigar . . . blue ribbon and all . . . to independent WWDC. And on both championship counts: J/IRST in share of total weekly radio audience, 6 A.M. to midnight. FIRST in quarter hour wins. And this has been going on since January, mind you. Nothing could be simpler. Nothing could be clearer. Nothing could give you a better picture of why WWDC is your sales-producing station in covering the greater Washington market of 2,000.000. Your John Blair man is as happy as we are . . . and far more eloquent! In Washington D. C, it's radio 'Figures shown are from PULSE: March-April, 1957 WWDC Represented nationally by John Blair & Company SPONSOR • 1 JUNE 1951 51