Sponsor (May-Aug 1957)

Page scan 000439 from Sponsor

Record Details:

Title:
Sponsor
Date:
May-Aug 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (May-Aug 1957)
Leaf #:
000439
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

\\aid "write" and they wrote ( 419,805 POSTCARDS IN SEVEN DAYS ) "As if we didn't have enough to do, all eighteen of the KMOX local personalities gave away radios on their programs during National Radio Week. These personalities asked listeners to send postcards with their names and addresses. And the mail really rolled in! I hauled 13 mail bags (that's about 90,000 cards) in one day alone! This must be what you advertising guys call "response". I know one thing for sure, when folks in this area hear something on KMOX, they sit up and take notice. I'm sure glad National Radio Week comes only once a year."* Record-breaking KMOX response available to advertisers 52 weeks a year. The Voice of St. Louis KMOX Represented by CBS Radio Spot Sales