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:79% weekly penetration
• Arkansas' ONLY Negro Station
• In Little Rock— 1/3 Negro
• Top Hooperated — consistently
• The ONLY way to the 72,000 Negroes of Little Rock.
of MISSISSIPPI'S No. 1 Market with
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• Mississippi's ONLY Negro Station
• In Jackson — 45% Negro
• Top Hooperated — consistently
• The ONLY way to the 72,000 Negroes of Jackson
Buy Both These Exclusive Markets — in Combination JOHN E. PEARSON CO.
56
National and regional spot buys in work now or recently completed
SPOT BUYS
TV BUYS
The Procter & Gamble Co., Cincinnati, is entering markets throughout the country for a Duz campaign, sponsor learns. Filmed minutes will be placed during daytime hours; frequency will van from market to market. Buyer: Dick Zuver. Agency: Compton Advertising, Inc.. New York. I Agency declined comment concerning bu\ . I
Procter & Gamble is also buying spots in scattered markets for Ivory Flakes. SPONSOR hears campaign will begin shortlv, lasting four weeks. Minutes on film will be schedule during davtime hours. Average number of announcements per week in each market: three to four. Buyers: Pete Fulton and Ethel Weider. Agency: Compton, New York. I Agency declined comment concerning buy.)
Colgate-Palmolive Co., New \ork. is planning a campaign in a considerable number of markets to promote its Vel Beautv Bar. The daytime station breaks scheduled start 10 June and will run until end of the year. Number of announcements per week will depend on market. Buyer: Dick Trea. Agency: Carl S. Brown Co.. New \ ork. I Agency declined comment concerning buv. I
RADIO BUYS
J. A. Folger & Co., Kansas City, will go into many markets to push its coffee. Schedule will range from four to eight weeks depending upon market: staggered starting dates will begin at end of June. Minute e.t.s will be slotted all da v. primarily for a women's audience. Average frequencv saturation : 20 per week, with a heavv late week schedule. The advertiser will continue to emphasize quality product tbeme. Buying is one-quarter completed. Buyer: Jim Ducey. •\«enc\ : Cunningham & Walsh. Inc.. New ^ ork.
The American Tobacco Co., New York, is placing advertising for its Hit Parade cigarettes nationally. The campaign will start shortly and will run for the balance of the year. E.t. announcements will be scbeduled 10 a.m. to 7 p.m.: frequency will van from market to market. Buying is half-completed. Buyer: Hope Martinez. Agency: BBDO, New York.
Houbigant Sales Corp., Cheramy div.. New York, is purchasing time in 15 markets to promote its April Showers line: cologne, stick deodorant, talcum and talcum deodorant. Schedule will begin 17 June and will run for 13 weeks. Minute announcements will be bought 6-9 :30 a.m. to hit working women. Average number of announcements per week in each market will be 6-12. E.t. will feature a rooster crowing that he"s "glad to get up because he can start the dav with April Showers."" Buying is not completed. Buyer: Dorothv Barnett. Agency : Roy S. Durstine Agency. New York.
SPONSOR
1 JUNE 1957