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BOOKS
1 All-Media Evaluation Study
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$4
Thii I k gives \n!i the main advantage* and drawback! "I
all majoi media . . . lipi on when to use each medium . . . nrdsticki foi choosing the beal poaaible medium foi each producl . . . bon ton advertisen and agencies use and test media . . . plus hundreds "i other media plan", *uj;n«**ii<>n-, formulas you can put t<> profitable use.
2 TV Dictionary/Handbook
$2
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The nevi edition contains 2200 definitions oi television terms . . . loin) more than previous edition. Compiled !>y Herbert [rue "i Notre Dame in conjunction with iT other i\ experts, TV DICTIONAR\ HANDBOOK aUn contain a s,.|.arai. section dealing with painting techniques, artwork, i\ moving displays, slides, etc
3 Timebuying Basics $2
/+/ Pages
inlj book ol ii kind the most expert route to radio and television timebuying, A group of nun and women who represent the most authoritative thinking in the field talk with complete candoi about ti and radio and the opportunities these media offer.
REPRINTS
4 Radio Results 1956
5 TV Results 1956
6 Tele\ ision Basics
7 Radio Basics
8 Film Basics
9 \\ here Does the Money Go?
10 Procter and Gamble Story
11 Advertising Agency in Transition
12 Tip on TV Commercials
13 The Top 50 Air Agencies
14 Lets Cut Spot's Paper Maze
15 Volume for Year 1956
16 Bind
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