Sponsor (May-Aug 1957)

/ ii < ekly listing <>i < lm in tin advertising and broadcast fields NEW AND RENEW NEW ON TELEVISION NETWORKS SPONSOR Bristol Myers NY Chwnttfand Decatur P Lorillard NY Purcx. South Cite R.-x.ill Drue, LA Ronson. Newark Ronson. Ncw.irk Royal McBec. NY Spcidcl. Providence AGENCY STATIONS PROGRAM, time, start, duration 'OR, NY Doyle. Dane Bernb.ich NY Lcnnen 0 Newell. NY dward H. Weiss, Chi 3BDO. LA Norman. Craig & Kummel. NY NBC Norman. Craig 0 Kummel NY NBC .f&R, NY NBC Norman. Craig & Kummel. NY NBC HI NBC 100 Arthur Murr.iy P.irty M 9 3010 pm; 1 July 12 wks NBC Sally; ill Su 7 30 8 00 pm. 22 Sept 12 NBC The Court of Last Resort F 8 8 30 pm 4 Oct 52 wks NBC HI Loretta Young Show; Tu 8-8 30 pm ; alt 9 July 17 Sept NBC Pinocchio; Su 6 30-7:30 pm ; 13 Oct only NBC N.ws M Th 6 45 7 pm 23 Sept 52 wks MBC N.ws W F 6 -15 7 pm 25 Sept; 13 wks ially; alt Su 7:30-8 pm : 29 Sept 52 wks Loretta Young Show; Tu 8-8:30 pm. alt 2 July10 Sept RENEWED ON TELEVISION NETWORKS SPONSOR 8ordcn. NY Campbell Soups. N| Campbell Soups. Nj Ceneral Foods. White Plains Lipton, NJ Pillsbury Mills. Minn Standard Brands NY Swiff & Co., Chi US Rubber. NY AGENCY Benton & Bowles, Leo Burnett. Chi _Lco Burnett. Chi Benton & Bowles. _Y&R. NY Campbell Mithun Ted Bates. NY Mc-E. Chi STATIONS NY NBC HO CBS 98 CBS 73 NBC HO CBS 174 Minn CBS 107 CBS 118 CBS 103 NY Fletcher D Richards, NY ABC PROGRAM, time, start, duration Fury; alt Sa 11-11:30 am; 20 July; 52 wks Art Linklctter s House Party; M 2:45-3 pm 3 June 52 wks Carry Moore; M 10-10:15 am; 3 June; 52 wks Fury; alt Sa 11-11:30 am; 13 July; 52 wks Godfreys Talent Scouts, alt M 8:30-9 pm; 1 July; 52 wks Art Linklctter s House Party; Th 2:45-3 pm; 6 June; 52 wks Arthur Godfrey Time; M 10:45-11 am; 3 June; 52 wks Art Linklctter's House Party; F 2:45-3 pm ; 7 June; 52 wks Navy Log: Th 10-10:30 pm; 17 Oct; 35 wks BROADCAST INDUSTRY EXECUTIVES NAME John Behnke Fred L. Bernstein FORMER AFFILIATION KYAK. Yakima, radio sis & management or|oe & Co., vp & southern div mgr NEW AFFILIATION exec vp; and WSAI, Cm |ohn Bisscll John J. Black. Jr Richard J. Butterfield Johnny Carpenter George R. Collisson W. Thomas Dawson Carlton E. Dickerman Jack Dolph Bob Edell P. Howard Eichcr H. Paul Field Fred R Frink Donald Hughes Edward T. Hunt Rex Jones George Kcnyon John T. King Don Lenox Dixon Lovvorn The Reporter Magazine. NY. advtg rep (TVX. Muskogee-Tulsa, acct exec WARD-TV b Radio |ohnstown. Pen. gen mgr KOIN TV. Portland, special events dir WKY TV. Oklahoma, time slsman WBBM-TV, Chicago, sis prom mgr WEEI. Boston, sr announcer WCAU TV. Philadelphia, director _WCBS TV. Miami, prom mgr .WSAI, Cincinnati, acct exec Jackie Glcason Show. NY, comm supervisor WTVJ TV, Miam Richard Luctters Stephen C. Metcrparel Ceorge C Mirras Jack Mohler Stan Moncrieff Adrian R. Munzell Henry O'Neill John H. Pace Harold O. Parry Clark Pollock Edward R. Robinson Edward J. Ruffo Austen Smithers J. T. Snowden. Jr Carl Uhlarik Al Vunovich • Bill Walker Lionel Wernick lames K. Whitaker Warren Wright Frink Productions. Florida, president _KAKC. Tulsa, news dir _WTIX, New Orleans, acct exec NBC, Seattle, acct exec Gordon Broadcasting, Cin. managing dir Blair-TV. NY, mgr dept of sis analysis Same, local & regional sis mgr KCRC TV & Radio. Cedar Rapids. Iowa, stn mgr Same, public relations dir KTOK Oklahoma, sis mgr CBS TV Spot Sales. NY. gen mgr sis prom Same, also business mgr transcription dept Same, assist pgm mgr WJBK TV Detroit, prom mgr Same, assist sis mgr comm services supervisor _WJBK TV. Miami, prom mgr _Barry & Enright Productions. NY WCAU TV. Philadelphia, producer-writer WIS-TV Columbia. SC prod supervisor WEEI. Boston, mcrch dir Chambers & Wiswell. Boston, acct exec WOW Omaha, prom mgr CBS-TV. NY. dir sis development TCA Montreal, public relations WIS-TV. Columbia. SC, pgm director CBS NY. lis dept .Public Radio Corp . Houston, vp & gen mgr .WSAI Cincinnati local sis mgr WNBF TV & Radio. Binghamton. NY. pgm director Colgate-Palmolive, mkt research dept Broadcast Time Siles Chicigo, San Francisco LA Headley-Recd. NY. radio sis mgr Paul Chapman Co. of Atlanta. sta broker Van Praag Productions. NY. gen mgr of Detroit office KIOA. Des Moines, news dir WDGY. Minneapolis, sis mgr KIOA, Des Moines, program dir Same, sis service co-ordinator Peters. Criffin. Woodward. NY. radio acct exec Same, director of continuity Same, pgm director Same, local acct exec WBZ-TV Boston assist advtg & sis prom mgr WOW-TV & Radio, sis development mgr Blair-TV. NY. acct exec CHUB. Nanaimo B C public relations dir Same, exec producer 0 film buyer VCKN. Kansas City, sis KBTV. Denver, prom mgr .WCAU TV. Philadclphn WOOK. Creenville. S C . stn gen mgr WCAU TV. Philadelphia, exec producer Boiling Company. NY. tv sis KIOA Des Moines, mgr Same, vp for local sis WLBR TV. Lebanon. Pcnn operations exec C E Hooper. NY Edward Petry & Co Chicago radio acct exec cdward Petry & Co NY acct exec radio div WCTC. Creenville N C sis mgr WOW Omaha, prom m?r ^imc, sis mgr WFCA-TV, Jacksonville, prom mgr !"nc. business mqr WIS Radio. Columbia S C dir of sis Same, in charge of color development NEW FIRMS, NEW OFFICES (Change of address) Broadcast Time Sales. NY, new and enlarged offices in the Penthouse of 280 Madison Ave Marvin L. Grant Advertising. NY. newly formed agency with offices at 11 W 42 St Michael Brand Associates Advtg. LA. has moved to Occidental Bank Bldg. 12138 Victory Blvd Science Pictures Inc. snd Information Productions. Inc. have merged to form United States Productions. Inc Thomas & Dclchanty, Inc. has changed its name to Thomas & Douglas. Inc WBIR Radio-TV Knoxvillc. new headquarters at 1513 Hutchison St SPONSOR 1 .TINE 195, 59