Sponsor (May-Aug 1957)

Page scan 000491 from Sponsor

Record Details:

Title:
Sponsor
Date:
May-Aug 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (May-Aug 1957)
Leaf #:
000491
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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I oil Might fVin 7 National Tennis Championships — HIT . NIELSEN NCS NO. 2 NOVEMBER, 1956 Station Radio Homes In Area Monthly Homes Reached D A \ Weekly NCS Circ. TIME Daily NCS Circ. WKZO B 208,450 106,570 107,490 43,420 95,520 38.670 67,470 25.630 YOU NEED WKZO RADIO TO WIN SALES IN KALAMAZOO-BATTLE CREEK AND GREATER WESTERN MICHIGAN! WKZO — CBS for Kalamazoo-Battlc Creek and Greater Western Michigan — is one of America's most obvious radio bins. Nielsen figures, left, show that WKZO delivers over 2X z times as man) radio homes as its nearest competitor . . . and WKZO lias almost twice the share of audience, according to Pulse.' Take a good look at those November 1956 Nielsen figures. \\ KZO actually delivers 56r'r more homes daily than the second station can deliver moiithh .' Your Avcrv-Knodel man has a ^'TV^ WKZO-TV — GRAND RAPIDS-KALAMAZOO WKZO RADIO — KALAMAZOO BATTLE CREEK WJEF RADIO — GRAND RAPIDS WJEF-FM — GRAND RAPIDS KALAMAZOO KOLN-TV — LINCOLN. NEBRASKA Associated with WMBD RADIO — PEORIA. ILLINOIS CBS RADIO FOR KALAMAZOO-BATTLE CREEK AND GREATER WESTERN MICHIGAN AveryKnodel. Inc., Exclusive National Representatives "Hill TUden did it in 1920, 1921, 23, 1924, 1925, and SPONSOR 8 june L95' 21