Sponsor (May-Aug 1957)

Page scan 000589 from Sponsor

Record Details:

Title:
Sponsor
Date:
May-Aug 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (May-Aug 1957)
Leaf #:
000589
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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MONITOR Sales Keep Going Up And Up, At A Rate That Is Right Out Of This World! Net-dollar volume for monitor's first quarter 1957 was 239' ', ahead of the first quarter last year, monitor's netdollar volume as of May 15, 1957, already exceeds that of the entire year 1956. And third and fourth quarter orders are rocketing in. 16 brand-new advertisers, and 13 backforasecondhelping.providethe power for monitor's atomic surge. Here are some reasons why monitor appeals so strongly to advertisers: • 15 announcements on monitor deliver over 6'j million listener home impressions — not counting the audience reached through car radios and picnic-basket portables. • monitor gives all advertisers maximum flexibility in choosing the time, frequency, and audience-groups that their marketing strategies demand. • monitor offers advertisers customtailored merchandising plans. « • monitor's programming is fastmoving, varied. Listeners really listen— because there's always something interesting to listen to. Now's the season when America becomes a nation on wheels. With 39 million cars equipped wit1 radios, monitor will be traveling faster than ever, every weekend from now on. Want to come along for the ride? NBC RADIO