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by Joe Csida
Sponsor
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Plenty of ways to skin the fee tv cat
Bright men with substantial mental and monetary resources have always been aware that if a cat was worth skinning at all. there were several approaches to the denuding. Any number of bright men. not all necessarily affiliated with one another, have demonstrated their firm conviction that the fee television kitten is eminently worth skinning.
Thus, even while some anti-toll tv observers were gloating over the fact that the Federal Communications Commission wouldn't be ready for a long time to authorize new fee tv tests, here and there around the country, bright men were doggedly exploring new devices for removing the pussy's pelt. Which mixed zoological metaphor merely means, for example:
► That various bright men with the American Telephone and Telegraph Co. and other leased-line entepreneurs were counting the fabulous leasing fees which might accrue to them if pav-as-you-see impressarios would be willing to finance large portions of the cost of originally laying closed circuit lines, then lease same on long term deals. ( It is estimated that such lines would lease for approximately $10,000 per mile per year.)
► That these same bright AT&T, and other phone men have been in touch with other bright men, who control theatre chains, sporting events, Broadway shows, etc.. or have at least the fee tv rights to such events.
Fee tv involved in Dodger move
Portions of this were revealed in recent weeks in connection with the much discussed move of the Brooklyn Dodgers and the New York Giants from the East to Los Angeles and San Francisco respectively. As of this writing it has been said that one Matty Fox of the Skiatron Corp. has either offered to pay or already contracted with Walter O'Malley. the head of the Brooklyn ball club for the pav-as-you-see tv rights to the Brooklyn club's ball games. The amount Mr. Fox is reported to have agreed to give Mr. OMalley for a season's games is $2,000,000.
Mr. Fox is, of course, the same gentleman who blazed some of the earliest multi-million dollar trails down which feature Hollywood film product was delivered to television. Mr. Fox. too. is the same gentleman, who in recent weeks has been negotiating with Mark Sullivan, president of the Pacific Telephone and Telegraph Co., to have the PT&T feed Dodger ballgames via closed circuit tv to such customers as would like to pay for such ballcasts.
It is a safe guess that practically every Broadway producer, from Herman Levin, who put on "M\ Fair Lady" to the producer of the newest Maiti Stem hit. has been approached in one fashion or another. 1>\ one pa\-as-you-see tv promoter or another. Like any new
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SPONSOR
15 JUNE 1957