Sponsor (May-Aug 1957)

Page scan 000969 from Sponsor

Record Details:

Title:
Sponsor
Date:
May-Aug 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (May-Aug 1957)
Leaf #:
000969
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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/./> listing of thai in the advertising and broadcast fields NEW AND RENEW NEW ON RADIO NETWORKS SPONSOR AGENCY STATIONS Black & Decker. Tow\on. Md V.in S.int DukcJ.iI> Baltimore NBC 133 Buick. Mich Kudner NY NBC Equitable Life Assurance Society of Unitxl States NY K&E NY MBS 411 Florists Telegraphic Delivery Service. NY Grant NY MBS -til Grove Labs. St Louis C.ir ln> r NY NBC 133 C-ove Labs. St Louis H irry B Cohm NY NBC 1 '3 Cener.il Motors. Detroit Kudner NY CBS 201 General Motors Corp. Detroit Kudner Detroit NBC 169 CMC Truck & Coach Div. Detroit Kudner NY MBS 411 CMC Truck & Coach Div. Detroit Kudner NY MBS -111 CMC Truck & Coach Div. Detroit Kudner. NY ABC 330 Cillettc Safety Razor. Boston Manon. Detroit NBC 167 S. C lohnson. Racine FC&B Chi MBS 411 S. C lohnson. Racine FC&B Chi MBS 411 L&M. NY DFS. NY MBS 411 P Lonllard. NY Y&R. NY CBS 201 P. Lonllard. NY Y&R. NY CBS 201 P Lorillard. NY Y&R. NY CBS 201 McCall Corp. NY Donahue NY CBS 201 McCall Corp. NY Donahue NY CBS 201 Pan American Coffee Bureau. NY Robt W Orr. NY NBC 151 Pan American Coffee Bureau. NY Robt W Orr, NY NBC 139 Pan American Coffee Bureau. NY Robt W. Orr. NY NBC Rexall Drug. LA BBDO, LA NBC Ruberoid Co. NY F&S&R NY NBC 133 Sterling Drug. NY DFS. NY NBC 151 Tec-Pak. Chi Wilson. Saylor. Ware. Chi MBS 411 Tom. Chi North. Chi CBS 201 Toni. Chi North. Chi CBS 201 Toni Chi North. Chi CBS 201 Toni. Chi North. Chi CBS 201 Tom. Chi North. Chi CBS 201 Vick Chemical, NY BBDO NY NBC RENEWED ON RADIO NETWORKS SPONSOR AGENCY STATIONS American Oil. NY Katz. NY NBC 133 Bcltonc Hearing Aid. Chi Olian & Brunner Chi MBS 411 Evangelical Foundation. Chi Walter F. Bcnnct. Chi NBC 57 General Motors. Detroit Campbell Ew.ild Detroit CBS 201 Ceneral Motors. Detroit Campbell-Ewald. Detroit CBS 201 . Crove Labs. St. Louis Sidney Carfield. SF NBC 169 Mutual Benefit Health & Accident Asso of Omaha. Omaha Bozcll & Jacobs. Omaha NBC 186 R. | Reynolds. Winston-Salem Wm Esty. NY ABC 330 R |. Reynolds, Winston-Salem Wm Esty, NY ABC 330 R. |. Reynolds. Winston-Salem Wm Esty. NY CBS 201 Simomz. Chi Y&R Chi CBS 201 Simoniz. Chi Y&R. Chi CBS 201 Wm Wrigley. Chi Ruthrauff & Ryan. Chi CBS 201 BROADCAST INDUSTRY EXECUTIVES NAME FORMER AFFILIATION A. H. Chrisrcnsen KCW-TV Portland, promotion mgr Robert Cinadcr California Ntl Productions. NY exec dir. pgms Henry W. Cox Ceneral Mills. Minneapolis. mRr of radio & tv programing John Frederick Cundiff KCRG-TV. Cedar Rapids, sis mgr James C. Dowell National Bank of Tulsa, vp Vince Doyle WS|V-TV Elkart Frank Effron KOTV Tuha. art director Don Fuller WSIV-TV. Elkart C Thomas Carten WSAZ-Radio. W Va. asst gen mgr William C. Cillogly ABC TV Network Ch.c eastern sis mgr Col. Joseph F Coetz Ron Associates Washington, vp Albert S. Coustin Headed own film distributing company Homer Griffith Barbara Haddox WBNS-TV. Columbus, pgm promotion dir Edward Kaylin CBS Radio Network. NY. asso dir of sis presentations H. Weller Keevcr California Ntl Productions. NY. dir of sis PROGRAM, time, stort. duror.or tot; 20 30-min partla p »■ ■"> 5> jjl 2 *• .yw> n.ht Till, (..hi M 10 pm to concl 29 July only Saturation 100 8 <c IDs following n. w.c.nH 31 Au. Chain bre'ks 25 p> r wk I wk II month 15 |uly 52 wk\ Monitor. & Otl 12 I mm and 18 30 p ,iti> | p. r wk 30 Sept ; 26 Monitor. 10 5 mm ■..>:•■ p. r wk.nl 6 Sept: 20 wks Craftsman s Guild Annual Aw lid Dinn. r Tu 9 30-10 pm . 30 July only New. Of Th> World M F 7 30 7 45 pm ; 3 parlies p< r wk 29 July 4 wks Cabml H. HI. r N.wsc.nts M W Th 7 30 7 35 pm , 29 |uly 4 wks Newscasts M F 7 30 7 35 am. 29 |uly 4 wks Of Sports With Howard Com II Tu-F 6 30 6 40 pm . 30 |uly i wk and Tu W Th 20 21. 22 Aug only 24th Annual All Star Baseball Game Tu 2 15 pm to concl; 9 July only Chain breaks; following newscasts. 1 on F, 5 on Sa 2 on Su : 5 |uly; 4 wks Counterspy; F 8 05-830 pm; 5 min; 5 July; 5 wks Chain breaks, 10 per wk. F. Sa. Su ; plus wkend newscasts; 3 July; 8 wks FBI In Peace & War; Su 6 05-6:30 pm; 1 5-min seg; 23 June. 13 wks World News Roundup; Su 9-9:05 am; 23 June 13 wks World Tonight; F, Sa. Su 9-9:15 pm. 5-min seg: 21 June 13 wks Amos V Andy; Sa 12:05-12 30 pm; 1 5-min seg 29 |unc only Galen Drake; Sa 10 05-1050 am; 1 5-min seg; 29 June only Bandstand: M-F 10 30-12 N; 5 1-min & 5 30-scc parties per wk: 8 July; 8 wks Hilltop House; M-F 3:30-3:45 pm ; 5 1 -mm & 5 30-scc parties per wk; 8 July; 8 wks Truth Or Consequences; M-F 10:051 0 30 am 5 1 mm 0 5 30-scc parties per wk ; 8 July; 8 wks Pmocchio; Su 6 30-7 30 pm; 13 Oct only Monitor; 10 5-min segs per wk; 14 Sept; 6 wks Bandstand: M-F 10:30-12 N; and Five Star Matmcc M F 3 05-3:30 pm. 99 1-min parties; 8 July; 13 wks Chain breaks; 6 per day Su Th 30 June. 4 July; plus 3 per day. Sa. Su: 6. 7. 13. 14. 20. 21 July only Nora Drake; M. Th F 1-1 15 pm '2 spon 8 II & 12 |uly. 4 wks Right To Happiness: M. Tu. W. F 2-2:15 pm; '2 spon 17 June: 4 wks Road Of Life: M W.Th.F 1:45-2 pm; U spon; 17 June; 4 wks Romance of Helen Trent; Tu.W.F 12:30-12 45 pm ; '2 spon: 18 June: 4 wks Young Dr. Malone; M.W 1:30-1:45 pm : 'j spon; 17 June: 4 wks Various pgms: 30 6-sec spots per wk; 17 Sept: 20 wks PROGRAM, time, start, duration Monitor: 10 5-min segs per wkend: 6 July; 52 wks Cabricl Hcattcr Newscasts; Tu 7:30-7:35 pm: 10 Sept: 26 wkv B.ble Study Hour; Su 8:30-9 pm; 30 June: 52 wks Allan Jackson News: Sa 10 am, 12 N & June; 52 wks Robert Trout News; Su 10 am. 12 N 5 9 pm; 5 min: 30 June; 52 wks News Of The World: M-F 7:30-7:45 pm ; 1 -mm parties: alternating 2 & 3 wkly; 26 July. 7 wks On The Line With Bob Considinc: Su 6 15-6:30 pm; 21 July; 52 wks Newscasts; M-F 6:30. 7:55 pm; 5-min; and 18 5-min wkend newscasts: '2 spon: 1 July; 26 wks Newscasts; M-F 8 55. 9 55 pm; 5-min 1 July; 26 wks Sports Time: Tu Th Sa 7-7 05 pm : 18 June 26 wks Arthur Godfrey Time: W 10 45-11 am 3 July 52 wks House Party; W 3 15-3:30 pm. 3 July: 52 wks lust Entertainment: M-F 2 45-3 pm 1 |uly 52 wks pm 5 min: 29 8 pm; M-F NEW AFFILIATION KEX. Portland, advtg & sis promotion mgr Same, vp ABC TV Network NY ntl pgm sis mgr WNHC-AM-FM-TV New Haven sis mgr KIOA Dcs Moines, public rcl s dir Same, ntl sis dir Same, production supvsr Same, reg I & local sis dir WSAZ-TV W Va comm mgr Same, dir of sis Central Div Same, plus CSS Washington network coordinator WTOP-TV DuMont Broadcating NY tv sis mgr KEAR SF mgr & Western FM Network sis mgr WCAU. Phila dir of press & info & audience promotion Same plus admin mgr of advtg & sis promotion dept Same, vp -I'ONSOR 13 Jfl.Y 1057 V)