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TELEVISION VIEWING HABITS
3.
How does tv viewing level vary with time of day?
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Homes using tv by hours of day during the average winter day
Viewing figures below represent
Viewing figures below represent four-week average during Jan. -Feb 1957, come from Nielsen Tv Index Data to 6 p.m. is for Mon.-Fri. Nighttime data is for full week. Homes figures cover all those viewing during the hour
B ,
Daytime, Mon.-Fri.
Nighttime, Sun. -Sat.
N. Y. Time
6-7 A.M.
7-8
8-9
9-10
10-11
11 -NOON
%
Homes (000)
0.3
118
3.4
1,336
10.0
3,930
12.9
5,070
14.9
5,856
20.3
7,978
N. Y. Time
%
Homes (000)
N00N-1 P.M.
25.4
9,982
1-2
21.6
8,489
2-3
22.2
8,725
3-4
24.5
9,629
4-5
30.6
12,026
5-6
37.7
14,816
N. Y. Time
6-7 P.M.
7-8
8-9
9-10
10-11
11-MID.
45.8 56.8 66.4 68.4 60.0 37.0
Homes (000)
17,999 22,322 26,095 26,881 23,580 14,541
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4.
What percent of homes watch tv by months of the year?
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% HOMES
USING TV -- % Homes viewing 6 A.M.-6 P.M. Mon.-Fri.
70
60 50 40 30 20 10
% Homes viewing 6 P.M. -Mid. all days
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April 1956 May June July Aug. Sept. Oct. Nov. Dec. Jan. 1957 Feb. March April
SOURCE: Nielsen Television Indei, New York time.
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TV AND RADIO BASICS