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TELEVISION VIEWING HABITS
5.
What's average viewing time morning, afternoon, evening?
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Average hours of viewing per home per day hy day parts
Night
Afternoon
Morning
Total hours
Monday-Friday
3 hrs. 30 min.
1 hr. 25 min.
31 min.
5 hrs. 26 min.
Saturday
3 hrs. 58 min.
1 hr. 46 min.
45 min.
6 hrs. 29 min.
Sunday
3 hrs. 40 min.
1 hr. 54 min.
15 min.
5 hrs. 49 min.
All Days
3 hrs. 35 min.
1 hr. 32 min.
31 min.
5 hrs. 38 min.
SOURCE: Nielsen Television Index. Nov. -Dec. 1956.
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Number of U. S. homes watching tv
NIGHT 7 days
Jan. '57
22.5
Millions of homes per average minute
AFTERNOON Mon.-Fri.
Jan. '57
11.2
July '56
13.0
U. How does tv viewing vary by seasons?
Annual Average:
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MORNING
July '56
Mon.-Fri.
6.1
Jan.
July '57 '56 ,a
2.1
I
2.9
7.8
17.8
Peak viewing audiences of television are almost double those during the summer when watching tv is at a low point. To get a fullyrounded picture, however, the summer viewing level should be compared with the annual average since the January figure is not typical of the year. It should also be pointed out that some summer periods actually record a higher sets-in-use figure than during the winter. This is especially true during late night periods. Note that figures at left are per average minute, do not show tv's full audience.
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TV AND RADIO BASICS