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TELEVISION SPENDING, COSTS
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Where does spot tv money come from?
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Spot tv spending by 31 industries during 1956 and first quarter of 1957
Product category
Spending estimate 1st quarter '56
Spending estimate 2nd quarter '56
Spending estimate 3rd quarter '56
Spending estimate 4th quarter '56
Spending estimate 1st quarter '57
Agriculture
$310,000
$327,000
$278,000
$310,000
$410,000
Ale, beer & wine
$8,323,000 $9,009,000 $8,463,000 $8,442,000
$8,514,000
Amusements, entertainment
$157,000
$139,000
$174,000
$90,000
$119,000
Automotive
$3,280,000 $3,556,000 $1,827,000 $4,249,000
$2,293,000
m
Building material, fixtures, paints
$805,000
$1,175,000
$791,000
$651,000
$450,000
Clothing & accessories
$1,793,000
$2,221,000
$1,861,000
$2,813,000
$2,170,000
Confections & soft drinks
$4,673,000
$5,322,000
$4,620,000
$6,961,000
$7,234,000
Consumer services
$2,952,000
$3,12o,000
$2,494,000
$3,973,000
$3,177,000
Cosmetics & toiletries
$7,442,000
$9,541,000
$8,950,000
$8,307,000
$10,660,000
Dental products
$4,253,000
$4,442,000
$2,742,000
$1,765,000
$1,536,000
Drug products
$10,726,000
$6,468,000
$5,295,000
$9,537,000
$12,981,000
Food & grocery products
$28,461,000
$28,381,000
$21,775,000
$28,998,000
$32,860,000
Garden supplies & equipment
$134,000
$187,000
$38,000
$54,000
$190,000
Gasoline & lubricants
$3,123,000
$4,206,000
$3,908,000
$4,793,000
$5,422,000
Hotels, resorts, restaurants
$48,000
$99,000
$73,000
$70,000
$87,000
Household cleaners, polishes, waxes
$1,579,000
$2,301,000
$592,000
$2,391,000
$2,808,000
Household appliances
$1,505,000
$2,430,000
$1,446,000
$2,354,000
$1,472,000
Household furnishings
$768,000
$958,000
$898,000
$1,182,000
$1,380,000
Household laundry products
$4,747,000
$5,242,000
$3,284,000
$3,013,000
$3,732,000
Household paper products
$1,108,000
$1,502,000
$1,016,000
$1,703,000
$1,618,000
Household, general
$975,000
$1,092,000
$511,000
$497,000
$592,000
Notions
$80,000
$98,000
$162,000
$116,000
$30,000
Pet products
$986,000
$1,174,000
$849,000
$1,649,000
$1,679,000
Publications
$564,000
$183,000
$484,000
$135,000
$553,000
Sporting goods, bicycles, toys
$98,000
$102,000
$79,000
$1,161,000
$115,000
Stationery, office equipment
$73,000
$54,000
$23,000
$89,000
$131,000
Tv, radio, phono., musical instruments
$626,000
$554,000
$348,000
$832,000
$423,000
Tobacco products & supplies
$7,081,000
$7,371,000
$7,823,000
$8,115,000
$10,331,000
Transportation & travel
$665,000
$898,000
$542,000
$761,000
$884,000
Watches, jewelry, cameras
$1,834,000
$1,982,000
$1,637,000
$1,613,000
$1,249,000
Miscellaneous
$1,040,000
$1,444,000
$881,000
$1,218,000
$1,835,000
TOTAL
$100,209,000 $105,584,000 $83,863,000 $107,842,000 $116,935,000
SOURCE: TvB
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TV AND RADIO BASICS