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KPRS
is the KEY to Kansas City's 127,600 Negro Market
The ONLY station in the rich Kansas City Metropolitan area beamed exclusively to the Negro Market . . .
KPRS
1000 W. — 1590 KC. Kansas City, Missouri
Represented nationally by John E. Pearson Co.
°°*r loo*
HAVBN'T
LOOKED UP!
SPECIALIZED NEGRO PROGRAMMING
With 100% Negro programming per•onnol, KPRS it effectively directing Iho buying habit* of its vast, faithful audience. Your talcs message wastes neither time nor money in reaching tho heart of itt "preferred" market. Buying time on KPRS it like buying tho only radio ttation in a community of 127,600 active prospects.
1,000 W. 1590 KC.
KPRS
KANSAS CITY, MISSOURI For availabilitiet call Humboldt 3-3100
Represented Nationally byJohn E. Pearson Company
nl u ■ ii k in • wi mien 1 1 <tenei who car be reai hed l>\ adverl isers usin • weekend radio. Bused mi I,'. S < ensua ii urea t"i I I "I the majoi marketa thin stud) -h< >w thai the pen enl ige -t working women i in • from 26' i in Si I "in to W in \\ ashington, I > < I he) also ' .in be reai hed evenin
[nese are <>i>l\ .c few "l the findin in l.u "I ..l non 1 1 . 1 1 1 1 • him I ..i more details, see Radio Basil this issue "I '"Hi be pi irne time blind/1 sponsor 16 Man h: \\ ho will make the firsl big nighttime radio breakthrough?" sponsoh I fune.
Progress
Q. Is anything being done to meet charges of "over-commercialization" in radio?
A. \ numbei "I stations are beginning t" take steps to thin oul the ovei crowded "prime time" limn-. Thej are .11 complishing this bj such means aa additional premium rates "i simp!) bj tailing i" n-hll »l"t as contracts expire. Stations have as much .ii stake
in llii as <l" clients, since I nam
commen ials i an spoil programing. I lii coming season, if more clients are less insistent on traffic slotting and are willing to spread schedules throughout the rest "I the day, the practice of overloading "prime times" with announcements ma) i '-.!-'■ h ithoul commotion.
Q. Is there much chance of company-by-company spot radio dollar figures this season? A. \ big stride was made during the last jreai l>\ Station Representatives Association which began bringing oul quarterlj dollai volume figures b) product categories. But whethei someone else will go to the trouble t>> bring "Hi individual client spending during the nexl year is doubtful, despite the I.kI thai such h l; ii i *• are greatl) needed. Vs one adman put it: "W ith spot
business g I, the industry will prob
a I • I \ figure thai the) can gel along without them. Then if things start i" slide <>U. tlirxll wish tlif\ li.nl them."
Commercials
Q Is the quality of radio commercial copy keeping pace with growth in spot radio activity? A. "Now that radio has become 'fashionable1 again," >me rep com
OVER FLORIDA'S SUN COAST WHERE
745,895
HAPPY PEOPLE SAY:
"FISHING IS GOOD . . . WEATHER IS FINE . . . BUSINESS IS GREAT . . . FLORIDA IS WONDERFUL . . .
AND . . .
Hast
IS THE MOST' WISH YOU WERE HERE ON
1490 KC
DICK DOTY. PRES
BLUE SKIES BROADCASTING CO.
BRADANTON FLA.
ji i.i 195'
153