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WLIK
5,000 WATTS 1270 KC NEWPORT
MSP, Mgr
WLIL
1,000 WATTS 730 KC LENOIR CITY
ARTHUR WILKERSON, Gen. Mgr.
WAEW
1,000 WATTS 1330 KC CROSSVILLE
CLARENCE STINNETT, Mgr.
2 or 3 si a I ion
package a he o tint
writ* for rale card
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ARTHUR WILKERSON
General Manager Lenoir City, Tennessee
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Powdei . I ni' i n. ii ional Harvi rtei Pfi /i-i . Re) noldi \\< tab Heaa i& ( lark, I leKalb Vgri« ultural lard
Oil "i ' 'In.. In-i iiui. ..i l ife in-iii am f. among mam othi i
Foreign Language
Q. How extensive is foreign radio (exclusive of Latin American) as this season begins? A. I'lir Dumbei ol languaf es has in■ reased ovei L956 57 to 18), bul ( I » « ii u 1 1 1 1 •• i ..I radio Btations programing i Blight!) "II this j '-.ii . \' i "I'ln Buyers Guide, 107 Btations out ol — .< >T< > reported programing foi one or more foreign Bpeaking Begmenta in their communities. This represents M',. I. .i-i \ eai II11 respondents out "I 2,51 > -i.it i"ii-. "i 16%, went in f"i Foreign language programing.
States h iili a fairl) large number of Foreign language Btations are: California, I "inn-' ii' ni. Illinui-. Indiana, Louisiana, Maine, Massachusetts, Mi< h« igan, Minnesota, New Jersey, New York, Nnrili Dakota, Pennsylvania, [exas, Wisconsin. M< <-t .>f these Btations are in the older urban manufai • im in centers. Most popular languages are Polish, Italian. German, I tench. Greek, I kranian, Hungarian, Portuguese, Jewish. But tin ■-< onlj the leaders in this field of 57 varieties, which includes Buch minorit] tongues as Basque, Chamorra, Tagalog, Thlingot, Pennsylvania Dutch, along with Amerind languages such as Hopi, Vpache, I ti and Zuni.
Spanish American
Q. How large is the SpanishAmerican market and where is it concentrated?
A. New i "rk < it\ i now the laj Latin center with a Latin population exceeding 800,000, 7n' . of whom are Puerto lii' an-. Market is served bj I\m> Spanish Btations, The other large centers ar<' concentrated in the Southwesl and W est Coast I hej are: Loa ../<•< County, Latin population exceeds 500,000, Berved b) one full-time and two part-time Spanish Btations; San tntonio, 50' I <>f population speaks Spanish, one full-time and two
1 1 -i. J i ml tpprotrd li> National \ « I % • ■ 1 1 ■
KIFN
■|i.iim-Ii I nnguagi lirnadraMing It u,,, n\| i It.......
We're known by the Companies We Keep!
Cudahy Packing Co Quaker Oats Co Can.it. on Co Camel Og.v Bj ijcrmc.stcr Beer Pet M.Ik Co Folgcr Coffee Natl Assn of Ford Dc il Kool-A.d MB Co FAB
D Franssia Laboratories I C Penny Co. Lee Optical Co Ol/mp.a Beer Holsum Bread Bjrq s Beverages • Mfg Co Los Angeles Soap Co Winston Cigarcf Frontier Airlines Salem Cigarettes Sham-ock Dairy Security Stamps Safeway Stores Sthiifi B
KIFN's listeners will learn to like YOUR company, too' The cost is modest but
the results arc BlC
Ask these YANQUIS how KIFN sells!
NATIONAL TIME SALES
New York City
and
HARLAN C OAKES San Francisco Los Ar.
KIFN
860 Kilocycles • 1000 Warts REACHING PHOENIX AND ALL OF CENTRAL ARIZONA
july 1957
159