Sponsor (May-Aug 1957)

Page scan 0001333 from Sponsor

Record Details:

Title:
Sponsor
Date:
May-Aug 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (May-Aug 1957)
Leaf #:
0001333
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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the only station out of its TEENS! .-. WITH 22.4% PULSE SHARE OF THE AUDIENCE! . . . the only Indianapolis radio station out of its teens, preferred 1>\ and selling the audience that does the buying— the adult audience Here's your radio buying made to who's-who in the heart of Hoosierland . . . proof in black-andwhite that, for bigger sales results, it's WXLW with a 22.4? PULSE share ot the audience, the largest share in Indianapolis, 7 days per week. The reason? WXLWs programming is different ... a music and news formula deliberately and specifically created to sell the adult a<^e group . . . representing the lion's share of the purchasing power. WXLWs is a vast audience ot producthungry Indianapolis adults who buy more ot everything you want to sell. The chart proves it . . . and so will your sales CONTACT YOUR NEAREST JOHN E. PEARSON REPRESENTATIVE WXLW TOPS THEM ALL. INDIANAPOLIS METROPOLITAN AREA— APRIL. US'— SHARE OF AUDIENCE Mondoy Fndoy 6 A I 6 P M til IK Satu.do, 6AM 6 P M 6 A M 6 P M A . IK III ^W 19 8 20 5 29 0 22 4 Sla. A 19.1 18.3 16.4 18.1 Sta. B 17.9 16 2 12 7 16.2 Sta. C 17.7 13.4 15.4 15.7 Sta. D 12.1 15.0 10.8 12.7 Sta. E 10.8 11.1 9.5 10.6 Misc. 2 8 5.5 5.8 4 4 H.U.R.' 23 8 18.3 14 4 18.9 'Homtl uiing radio Rating Sourc* Th« PyU# In ON YOUR 01 INDIANAPOLIS 5.000 WATTS D4TTIME Indianapolis' FISEST approach to HIGH FIDELITY sound! JULY 195'