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LIVE
This is about WCCO-Land— the 114 counties of Minnesota, Wisconsin, Iowa and South Dakota served so well by WCCO Radio.* It's a market where biggness is measured in millions and billions. Population: 3.6 million (big as Detroit); effective buying income: $5.4 billion (bigger than Washington, D.C.); total retail sales: $4.1 billion (bigger than Boston); gross farm income: $1.7 billion (bigger than New York state and six New England states combined)!
Dollar signs and decimal points aren't all. WCCO-Land is a real Hue market. The vitality and progressiveness of its people is matched only by the diversity and growth of its industries — iron ore and taconite in the North, oil and lignite in the Dakotas, farming and manufacturing nearly everywhere. Not to mention some of the nation's best fishing and most beautiful vacationland.
Doing a big job of providing this vast area with the best in entertainment, information and service is WCCO Radio. As a result, WCCO's weekly circulation of 723,860 families is from 21 ■> to 28 times greater than all other MinneapolisSt. Paul stations.** And greater, too, than the weekly circulation of any television station, newspaper or magazine /in the region. Which is why your advertising campaign in this big, booming market should begin on WCCO Radio!
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WCCO
'Basic Service Area, NCS *2 **NCS -2
Market Data: Survey of Buying Power, 1957 SRDS Consumer Markets, 1957
The Northwest's 50,000-Watt Giant Minneapolis St. Paul Represented by CBS Radio Spot Sales^
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OW AVAILABLE FREE: New WCCO Radio Market Guide. Write to Phil Lewis, Sales Manager, WCCO Radio, Minneapolis 2, Minnesota