Sponsor (May-Aug 1957)

Page scan 0001369 from Sponsor

Record Details:

Title:
Sponsor
Date:
May-Aug 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (May-Aug 1957)
Leaf #:
0001369
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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^m She'll forget what you say before she can buy what you sell. Everybody knows the solution: many messages a week to the same prospect— millions at a time. Through CBS Radio daytime drama today you can reach 6.4 million different listeners every week . . .with 3.2 commercialminute impressions per listener. . . lor as little as $10,000. And you talk to an attentive audience, because they pay attention to daytime drama — or they don't tune in. Nowhere today magazines, newspapers, television can you buy this HE P R S working freqnency with the efficiency of CBS Radio davtime dramatic serials. IxrAUlU NETWORK That's « In I ipton I •■ i u-'~ i BS Radio daytime drama all \--.ir long . . . ami why Salada Tea has hern on for Jo in 1957 so far. . . and why Pan-American Coffee Bureau. I big summer campaign. ha i ome here t'»>.