Sponsor (May-Aug 1957)

Page scan 0001513 from Sponsor

Record Details:

Title:
Sponsor
Date:
May-Aug 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (May-Aug 1957)
Leaf #:
0001513
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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ARE YOU -COVERED OTHER BIG MARKET? MAY 1957 VIDEODEX PROVES KOLN-TV SUPERIORITY! Tin May 1T>7 Videodex covered all TV homes in 12 counties in South Central Nebraska and Northern Kansas. The ratings speak for themselves: SUMMARY-AVERAGE RATINGS, °/o TV HOMES KOLN-TV Station B Station C Station D Sign on — 1 :00 P.M. 1:00-5:00 P.M. 5:00-11:00 P.M. 10.1 12.5 22.3 5.1 7.3 12.0 4.8 6.5 9.5 3.5 4.5 6.2 Daytime mid nighttime — Sundays through Saturdays — KOLN-1 \ leads we second station by margins »l ."/' < to 98' < '. T. ' ;-Y-: W..ZO TV — GRAND RAPI0S-KALAMAZOO WKZO RADIO — kalamaZOOBaTTlE CREEK WJEF RADIO — GRAND RAPIDS •■<— GRAND RAPIDS KALAMAZOO KOIN. TV — LINCOLN NEBRASKA Attoc it vvmBD RADIO — PEORIA. ILLINOIS KOIi.i-l « • one of America's great area stations, covers Lincoln-Land, .i rich 69-countj market which i as independent of Omaha .i~ South Ih-nd i <>f Fort Wayne Hartford of Providence — or Syracuse <>f Rochester! Lincoln-Land has 296,200* families with 191,710* l\ Beta, \iiil latest \\{\i. Telepulse and Videodex Burveys ill show that l\OI.\-l\ dominates 1 1 m i — audience. Wery-Knodel has .ill 1 1i< facts on KOLN-TV, the Official ( J?s outlet lor ^ouili Centra] Nebraska ami Northern K.im-.i~ *See Nielsen NCS No. 2 CHANNEL 10 • 316,000 WATTS • 1000-FT. TOWER KOLN-TV COVERS LINCOLN-LAND —NEBRASKA'S OTHER BIG MARKET V.very-Knodel, [nc, I.mIi -i\c National Representatives SPONSOR 3 VI GUST V)r>, 67