Sponsor (May-Aug 1957)

Record Details:

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PRIMARY MARKET 400,000 people in the Ann Arbor area respond primarily to local radio. It's a huge market AND NOT ADEQUATELY COVERED BY OUTSIDE STATIONS. ANN ARBOR AREA Includes Plymouth, Ypsilanti, Livonia and 23 important industrial communities in Michigan. FIRST in PULSE Most recent Pulse indicates WHRV's strong superiority... 18 firsts (half hours) out of 24. WHRV 1,000 watts abc 1600 kc Major league baseball, University of Mich, sports Detroit Red Wing Hockey 6:00-9:00 A.M. Joe and Ralph, famous in Mich, area -D Write for special merchandising plan or contact: BOB DORE ASSOCIATES National Representatives the door in always open . . . Bob Dore Assoc, 420 Madison Ave., N. Y. 17, N. Y. * JUNE '56 PULSE r>8 Agency profile Jackson Taylor: Helmsman on & off-duty W li,-n i' comes t" steering accounts into tv, Jack Taylor, Lennen S Newell senior v. p. and account supervisor, admits to a small faniiK prejudice: His wife comes from a long line of Hollywood producers and still admits liking features be they on or off tv. "Of course. \ou don't consider things like that when making an advertising decision," Taylor told sponsor. "For instance, we bought the NTA feature network right at the beginning of its career and we've been more than satisfied with the ratings. We were originalh encouraged by Colgate's experience on KTLA. and we found that we got realK good clearances through \ I A for their feature-. \ick Keeseley, senior v. p. in charge of Lennen & New ell's broadcast programing, works carefullx with the management account supervisor before recommendations are made to the client. As for the future of the feature product, says Taylor, "\ou have no lifetime guarantee with live network packages either. To-date, A relaxed, in forma/ man. Taylor thrives on "the pressures of advertising NTA has plenty of material available for us."" By fall, Emerson Drug, one of the accounts that Jack Taylor supervises, will be close to 100' < in radio and tv. Among the network programs which Bromo-Selt/.er will co-sponsor are two new nighttime t\ vehicles: Restless Gun (NBC TV) and Tic Tac Dough (NBC T\ I, both on alternate-week basis. "We seek circulation on tv," sa\s Taylor. "Given good circulation at an efficient price, we want just sufficient time within the program to do a good selling job with persuasive commercials. Program identification is something virtual!) past in t\ because of the com SPONSOR 3 wjgust 1957