Sponsor (May-Aug 1957)

ning or Going KBTV is leader in DENVER TV Whether you are just moving into the Denver market, or already going "great guns" here, you need Channel 9 because KBTV is FIRST in Denver when and where it counts the most! w KBTV first* in quarter-hour leads (by more than one rating point), between sign-on** and 10.00 p.m., Monday through Friday. KBTV leads* during the same time period in "share of audience". KBTV occupies* 4 of the 5 top spots in the cumulative ratings of 21 locally produced programs. KBTV first in Denver for promotion, with solid, successful merchandising cooperation for its advertisers and, most important, SALES RESULTS! Call your P.W.G. Colonel today. Buy the station in the rich Denver market that delivers People and PURSES . . . Impacts and RESULTS! z •KBTV sign-on 10:30 am "ARB Denver Survey -May, 1957 • Quarter-hour leads :: Percentage of audience Write, re or Phone KBTV or Peters, Griffin, Woodward, Inc. KBTVc^nne|9 DENVER, COLORADO JOHN C. MULLINS S?t JOSEPH HEROLD President ^-^ Station Manager TO News and Idea WRAP-UP ADVERTISERS Where there's a Iv set there's a way to sponsor a tv show, even if there's no television station. In Adelaide. Australia, a region still without television facilities, a local retailer set up a tv cabinet in bis store window and using a 16-nim projector and a mirror, showed / Love Lucy films for a week, five limes a day. to promote Sheaffer Pens. Sheaffer sponsors the Lucy show in Down I nder areas that have television. Myer Emporium Limited, the store that staged the sidewalk show, reports: "A strong effect on the Adelaide and South Australian buying public . . . and a little trouble with the local Citv Council for obstructing traffic." This promotion idea comes from Garber IJuiek Co., Saginaw, Mich. The auto firm recently sponsored a contest on Saginaw's radio stations, WKNX. WSAM, and WSGW. which asked teen-agers to write on the subject of why the family car should be safety checked. Aside from major prizes, each contestant also received a copy of a record of "Tiger on Wheels," specially prepared for Garber b\ its agency, Parker Advertising. The recording got such a warm reception that the disc jockeys gave it a lot of play, and a local coin machine operator even placed it on jukeboxes around the city. "Tiger on Wheels wound up spinning out a lot of extra promotion mileage for Garber. Spot announcements: The electric industry is getting set for its Live Better Electrically "Fall Push" program. Appliance manufacturer with network television shows I G.E. and Westinghouse) are getting behind the campaign and will donate commercial time. Local utilities will receive commercials kits including open-end. filmed commercials, scripts and recordings . . . Lentheric, in announcing its Christmas lines. sa\s it is dropping the term 'Bouquet for the more usual name, cologne. People in the news: Donald Cady. vice president in charge of advertising and merchandising for the Nestle Co., has been appointed chairman of the program committee for the 48th Annual Meeting of the Association of National Advertisers on 28-30 October. The meet will be held at the Chalfonte-Haddon Hall. Atlantic Cih. . . . Dr. Hal G. Johnson has been elected a vice president of the Vick Chemical Co. . . . John C. Holme. formerly manager of new products development for Parish Peart, has joined Reynolds Metals as manager of grocer) and drug market sales. Holme succeeds Ralph Fields who has been promoted to the newlv created post "I director of sales promotion and merchandising for all consumer markets. . . . Kenneth A. Bonham has been rained president of W hitehall Phai Hiatal Co. AGENCIES Guild, Bascom & Bonfigli. going after the title of "the most offbeat" ad agency, has dreamed up this campaign: The agency's objective i?. to get 15 million people in the \ew ^ ork area during the next iO days to talk about Nucoa (a Best Foods product I . Modus operandi includes 57 newspaper ads and 567 radio announcements. Center of the campaign i> a skywriting amateur named Dudlev who is attempting to write Nucoa at noon everv dav until he spells it correctly. He's being egged on b\ the radio message(featuring Stan Freberg). Trouble is Dudley is not supposed to be a verv good speller so ifll be "NOOPS", "NEWCOV'NI COV", "NOOCO" until he finallv hits on the correct spell \ew agency appointments: Ogilvy, Benson & Mather For Zippo Manufacturing (lighters, Hints and lighter fuel i effective 1 October 1957 . . . Sl'ONSOK 3 august 1957