Sponsor (May-Aug 1957)

Record Details:

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You're in good company on WGN-RADIO Chicago Top-drawer advertisers are buying WGN Join the nation's smartest time-buyers who select W (IN for results! 1957 promises exciting new programming to make WGN's policy of high quality at low cost even more attractive to you. the for SPOTS TOP SHOW ADJACENCIES AVAILABLE V/ I 191,000 watts KMSO-tv SELLING WESTERN MONTANA Sunday, 20 October (4-5:30 p.m.) . . . The NBC TV Mens lias added another sponsor, the Glidden Co., in the alternate Wednesday 6:45-7 p.m. and 7:15-7:30 p.m. spot starting 9 September. Network radio notes: Life Magazine lias ordered a one-fourth share of the NBC News On the Hour, starting 10 August . . . Angostura-Wuppermann is entering network radio for the first time in its histon starting in Septeiuher. Vehicle will be (!!>"> Arthur Godfrey Show. Job notes: Kaymond I . Eiebmann has been named director of sales development and research for ABC Radio. Eichmann comes from John Blair & Co. . . . Simon B. Siegel, who is treasurer of AB-PT and ABC is assuming the additional responsibility of coordinator between the five ABC o&o t\ stations and the network . . . Donold B. Hyatt has been appointed manager of NBC TVs special projects programs. Other executive staff changes in the special projects organization in( !ude James Nelson, former assistant to the president of NBC. now manager of program services and John W. Kiermaier, previously in charge of administration for the public affairs department, has been named manager of administration for the special projects division . . . Nathan Stone has been appointed to the station relations staff of CBS TV. Stone conies from MBS where he was director of research. TV STATIONS Triangle TRANSMITTER 100 MILE RADIUS ATOP TELEVISION MOUNTAIN ELEVATION 7000 FT. WLBR-TV, the new UHF'er in Lebanon-Lancaster, Pa is using feature films as a lure to build a eonverter audience. Triangle under the direction of the ONLY Station Serving Western Montana with Live Programs Roger \\ . Clipp, v.p. radiotv division, has launched "Operation Bow-Tie" contest and promotion plan to push conversion was kicked-off this week in Lancaster via a dinner and meeting o\ 175, including representatives of cooperating set manufacturers, tv dealers, servicemen, distributors, press and radio-tv. At the dinner John I). Scheuer. Jr.. Triangle's director of public relationand programing, and Frank B. Palmer, general manager of \\ LBK-TV, explained the promotion plan and use of materials in detail. The station's film library, which it calls "The Worlds Best Movies,' was previewed. W LBRl\ programing will feature over 2500 films from the MOM. Warner Brothers, 20th Century-Fox and RKO libraries — all exclusive and first run in the Lebanon-Lancaster area. WHNC-TV. New Haven, is going all out (or all under) in a promotion to launch the Budweiser sponsorship of The Silent Service this week. The big splash includes a submarine trip for sponsors, agencs representatives and newsmen. With \a\ \ MuSiC MISSOULA, MONTANA CLEVELAND'S STATION FOR MUSIC 8 NEWS ,4 SPONSOR • 3 AUGUST 195'