Sponsor (May-Aug 1957)

Record Details:

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A now Ok Hkvets (,e>-fot\Ji£ Charm \<w pmpats wilb il\ jAUESponet ,>/ KWTV-Oklabom* City *~ <V peral the station will stage .1 li\«' br< ladi .1-1 from .1 submei gecl -nl >, Intercontinental Services, tin firm that hat bought out Idam Young International | for 150,000 plus I plant 1 1 » act ,i* .1 consulting as well :i rep organization. Consulting services will be aimed esj eciall) toward i\ stations h ith pro -i. mi. partii nl. 11 1) film, buj i 1 1 u .1 .1 majoi Function. I hi week W >\ \-l\ Harrisonburg, Va., unveiled it new electric coverage map for agency, a«lvertiser and press representatives in New ^ ork. I sing a standard U.S. \i m) relief map, five Peel b) five feet, equipped with towers and pilot lamps foi 1 1 >• stations in Richmond, \\ ashington, D.C., Roanoke and Harrisonburg, the demonstration was designed i" show each individual station covers ;e pattern bj the lighl cin les. Hamilton Shea, president "I \\ S\ \I \ . said the demonstration wa9 designed i" show thai tin greatei \ irginia area requires all four stations for full coverage l>\ national and regional advertisers. T\ applications: Between 15 and 20 .1 ul\ 1 »ne 11 » 1 1 — 1 1 nil ii m pei mil w as granted and three applications for new stations filed. Construction permit went to l\v<*<*. Inc., Sioux Falls, S. I*., foi Channel I i, Sioux Falls, permit allow '2<\.'K kw visual. \|i|ilic at ions were made b) : Sherrill ('.. Corwin, Los Vngeles, foi Channel 34, Los Vngeles, 251 kw visual, with tower 2.7<">i2 feel above averagi terrain, planl $265,000, yearl) operating cost $250,000; Midland Broadcasting Co., Vfoline. III., foi Channel 8, Moline, 316 kw visual, with tower I not) feet above average terrain, planl $732,500, yearlj operating cosl $600,000; and Farmington Broadcasting Co., Farmington, N. ML, foi Channel 12. Farmington, '-I kw visual with tower o<>(> feel above average terrain, plant $110,483, yearl) operating cosl $125,000. Station changes : kin«i Broadcast FILM COMPANY 3825 Bryan • TA 3-8158 • Dallas in«i Co. (Seattle) has announced the formation of the KREM Broadcasting Co. (Spokane) for the purpose of buying KREM-AM-FM-TV, Spokane . . . CFCJ-TV are the new call letters for ( I PA-TV, Port \rlhur-Fort William. OUR PULSE IS STRONG AND STEADY 18 hour average KTRN 50.0 Station B 22.0 Station C 17.0 Misc. 11.0 Hooper says 62.0 Includes bird calls, smoke sig rials, red flares and distant 50 KWs. KTRN Wichita Falls, Texas Burlce-Stuart Natl Reps J LOOKED UP! SPECIALIZED NEGRO PROGRAMMING With 100% Negro programming partonntl, KPRS it effectively directing the buying habitt of its vast, faithful audience. Your lalet menage wotttl neither tint* nor money in reaching the heort of ill "preferred" market. Buying time on KPRS it like buying the only radio station in a community of 137,600 octive prospects. 1,000 W. 1590 KC. KPRS KANSAS CITY. MISSOURI for availabilities call Humboldt 3-3100 Represented NstioMlly byJohn C. Pearson Company SPONSOR 3 \l (,l ST 1957