Sponsor (May-Aug 1957)

You're in good company on WGN-RADIO Chicago Top-drawer advertisers are buying WGN Join the nation's smartest time-buyers who selecl WGN for results! ]().">7 promises exciting new programming to make WGN's policy of high quality at low cost even more attractive to you. .... when we should be quoting folks like Mrs. R. 0., who says, '"We are newcomers to Topeka, and from the very start it has been your radio station that made me feel at home here. Your announcers seem like old friends, and you offer programs of quality and genuine interest. Keep up the good work!" 5000 WATTS e TOPEKA, KANSAS Ontario . . . KUTV, Salt Lake City, is nearing completion of its $150,000 expansion program which will add 7.000 additional »(|uare feet oi studio operating space . . . WWL-TV, New Orleans, i completing work on studios and offices and will be in operation by September. Focus on personalities: John \. Nickel] Ims been appointed to the Bales promotion and research staff of CKI.W \M\T\. Winds.,!. Ont. Nickell comes from Ronald's Advertising, Montreal . . . John W. (Jack) Highberger has been named publicity and promotion manager of WLW-1. Indianapolis. Highberger formerly was with KARDTV, Wichita . . . Frank O. Sharp has been named administrative assistant to the management of WFBM\\Ii>T\. Indianapolis . . . Maurice H. Labelle has been appointed public service director for WTVJ. Miami. Labelle comes from Mandell-Newman Associates, Miami Beach . . . Torn Sheeley has been appointed head of the new kFLO-TV. Sioux Falls, operations ... J. C. Johnson has been named manager of kPLO. WinnerChamliet Iain-Pierre. S. D. kPLO is a semi-satellite of kELO-TV, Sioux Falls . . . Steve Halpern has been appointed publicity director for kYW-TV, Cleveland. Halpern comes from WCkT-TV, Miami . . . Bill McNabb, Jr. has been named an account executive on the local sales staff of kEY-T, Santa Barbara, Calif. . . . Jim Terrell has been promoted to commercial manager of WkY-TV, Oklahoma City . . . Rusty Burton, formerly of WTVJ, Miami, has been named production manager and acting program manager of WFGA-TV. Jacksonville. WFGATV will start operation 1 September . . . James H. Ferguson, Jr. is now general sales manager for WWLP, Springfield. Mass.. and WRLP, Green LAKE CHARLES the OK Negro Radio Buy field, Mass. New sales manager for WWLP is Edmund J. Hughes, Jr. and taking over in the same spot for WRLP is Philip J. Renison . . . Richard Barron has been named to head the riewl) combined promotion departments of W SJS-AM&TV, Winston-Salem, and Jean Isenhower, former radio promotion manager, has taken over the combined radio-tv public service department for WSJS. RADIO STATIONS F.M Unlimited is a new national sales representation and promotion organization set up exclusively for FM stations. Headquarters for the new firm are in Chicago and under the supervision of Charles W. Kline. A New York office has been set up under the direction of Edward Merrill and Los Angeles and San Francisco offices arc expected to be opened shorth . kline is commercial manager of WXIB. Chicago, and Merritt is coowner of the station. Promotion idea round-up: KWTX. W aco, Tex., used this method to sell nighttime radio to a client: Station manager "Buddy" Bostick flew Zale's Jewelers manager, Irving Melitz, over the cits of Waco at night showing him the number of cars on the streets. Outcome was a heavy schedule of evening announcements . . . WTRL. Bradenton. Fla.. salesmen carry transistor radios slung over their shoulders at all times and the sets, which pick up only WTRL. are always turned on. WTTM, Trenton. Y J., to aid in public service effort, has mailed to 600 clubs and civic groups in the station s Rep. by John E. Pearzon Company "I just love those KRIZ Phoenix announcers." 76 SPONSOR • 3 \l GI ST 1957