We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Comforting news for sweltering Americans tnis summei wa the introduction ol the new Philco Bantam \'2 air conditions l'hf world's first take-home air conditioner, the Bantam 12 called for an entirely new advertising approach. Campaign theme: "Take il home today, be cool tonight!" Vfter announcements in The Saturday Evening Post and Life, dramatic newsl>a|ici ,uN like till— helped spur sales all and- the country.
ButJermilk magic from Foremost. Vmerica's third-la producer "I dain products, makes luscious reading in The Saturday E\ ening Post, l'<n< -nts' Wagazim . Good Housi k< eping ami Sunset. This campaign introdui es new dairy products and shows new ways to >-ni"\ such familiar items as buttermilk. i'm,, | food and beverage ideas from Foremosl il-" appeal in newspapers in over 200 major markets. BBDO S I • isco
Newsw^*
IWALL STREET JOURNAL
"Out of the lush fairy-tale splendor of the Orient . . .'" So began Revlon's live I'\ commercial to introduce it new li|>-tirk and nail-enamel shade, "Persian Melon." Complete «itli music, summer fashion news and soft picture-making words, the commercial was broadcast the night of June 11 on "The |64,000 Question." Stores country-wide fell the impact of thitirw shade promotion, and sales took ofi like a ma^ic carpet
nil', "' "
jgg
Bettern ess, says the Timken Roller-Bearing < Company, means a more daring, imaginative and efficient waj oi doing things. [*'s the heart of their success. Through BBDO < lleveland. their national magazine and busint — papei _n i winning a
crusade to sell railroads on the advantage oi I imken bearings foi freight car-. Flu year, they're pioneering again with work T\ shov to sell their Better-ness t>> all industry.
BATTEN, BARTON, DURSTINE
OSBORN, INC., ADVERTISING
BHTUO ■ OIH'H-O • tlMIIiNL
DETROIT • H«>l t \ Wimm. . t..
MIN-M WOI I* • I'lIIM ' MI . **•■ r • TORONTO
SPONSOR
10 AUGUST 1951