Sponsor (May-Aug 1957)

Record Details:

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Representing America's foremost Radio and TV Stations <see complete listing on reverse s»oe) (% *♦»«« NMv, 159 S *9 "it. M» V«rt }f Plan ahead... for Fall, Winter, Spring and Summer with NBC Spot Sales quick reference aids ! Neat tricks— these handy aids to plot your future in Spot broadcasting. Take, for example, the 1957-58 Radio-TV Time Contract Chart shown above. At a glance it gives you the exact expiration dates of time contracts, no matter when they begin or how long they run. It's the newest of a number of helpful, time-saving aids produced by NBC Spot Sales, all available to you FREE! Others include: The Radio-TV Spot Estimator, The Daylight Savings Time Chart and the 5-Year Calendar. Any or all of them are yours on request. And while you're making plans for Fall, Winter, Spring and Summer, call in your NBC Spot Salesman. . . a good man to see anytime. (nbcJ NBCl SPOT SALES Giving the seasons their full due is "Advertising's Miss 1957," selected during "Inside Advertising Week." Her name is Glory Ickes. TV Department, J. M. Mathes Agency. [Fur by Harold J. Bubin) SPONSOR 10 AUGUST 1957