Sponsor (May-Aug 1957)

CHARLES W HOYT CO 380 Madison I, •■., Veu > ork 17, V. ) . Murray 11,11 2 0 C. B. Donovan, media dir.; Douglas H. Humm American Home F Ii (G. Washington col In-, broth >^ seasoning), American rhermoi Products Co., I ola iti Palmolive > Kirk man ioap i . \hit..ii Bradley ( o, I toys, games) . I;,.,, k ll. ,ll Dairj Co., I adbux] Fry, I td. (export * . ' hat Ii • Gulden I mustard I, A S Harrison < o, i Preen wax < . Keyes I ibn I o I papei products I, KIM l!..\.il Dm. Ii Vii Imi'-, t bas, li. kn"\ i lelatine < o., Mail P Ii I obai co Co. I Kentui k\ • lub 8 Mail Pouch I, Monticello Drug (666 cold preps. I . V Y. 8 New 1 ngland Apple Inst., Stahl Meyer, Stanle) Home Produi ts HUMBERT & JONES III/. 12nd St., Veu ) ork L6, V. Y. MurrO) 11,11 5-6812 Helen Dcutsch Crist) < hemical i orp., Infants Accessories, \\ iv I H. B. HUMPHREY, ALLEY & RICHARDS 170 Lexington ive., Veu York 17. V. ). Lexington 2 1020 Elaine Akst Bird 8 Son l roofing 8 H g < , John II. Breck, Inc. I Hah Sel Mist I, General Telephone Direi tor) ' o. I i ellovi pages I, Ken dall Mills < milk ili-< filters, tobi plant bed covers), Lea 8 Perrins (Worcestershire sauce ' IVERSEN-FORD ASSOC. 175 Fifth t,r.. Yen York L0, V. Y. Gramen \ 7-3006 I. A. Iverscn, C. B. Ford Bible Truth Hour, Famil) Time, Message tn Israel, \ oice of Gri JONES & BRAKELEY 150 Vassau St., Veu York 38, V 5. Beek man 3-1912 Marie C. Power Bethlehem Steel < o. KASTOR, FARRELL, CHESLEY & CLIFFORD" 100 Madison I"-.. Veu York, V. V. Plaza 1-1100 Jack B. Peters, media dir.; Roslyn Arnold, Beryl Seidcnberg Brownell 8 Field > Autocrat tea 8 coffee), Carter Products (Colonaid), Robert Curley, Ltd. (Nu-Curl), Drug Research Corp. (Sustamin 2-12 8 Regimen), Hickok Mfg (belts, buckles, jewelry), Pierce's Proprietaries (Golden Medical Discovery, Favorite Prescription < THE JOSEPH KATZ CO.* 555 Fifth 4n\. Veu York 17. \. )'. Mtur«> Hill 7-1250 Edward A. Fonte, media dir.; Vincent D. Bennett, Art Hcmstcad An in Oil Co ' \ products), Bennet; N 1 1 I ii Hcmstcad; I illi.in I). m I lirj prod iicta), Hcmstcad; Pan Am Southern Corp Bennett; Ro elux ' hemii il ' orp H Hcmstcad GERALD H KELLER ADVERTISING 8 ii .-.,'/; St Sew York, N. 3 I . ,".l Gerald H. Keller v. ..i I ies, I til. i men's nei k . KENYON & ECKHARDTJ 17 PotA Ive., Veu York 17. V. Y. Murray Hill 8-5 Joseph P. Braun, media dir.; Philip C. Kcnncy, assoc. media dir. Media supervisors: William Kammcrcr, Harold Sicbcr Timcbuycrs: Mary Dwycr, Louis J. Kennedy, Robert Kibrick, Lucy Kcrwin, Desmond O'Neill Assistant buyers: Edward Kobza, George Simko Anaconda Coppei Mining Co., O'Neill; IJeech-Niil I ' ■■ ■'!■ ' . Kerwin; Canadian Pacifii Railwa) < .... O'Neill; ( ...it X (|. uk. Kcrwin; Equitable Life As surance Soc, Kerwin; Ford Motoi ' o., Kennedy; Glass ( ontainer Mfrs, Inst., Kerwin; Lever Bros. • ".. Kibrick, Dwycr; I in. .In Mercury, Kennedy, Simko; National Biscuit < o., O'Neill; Pepsi-I ola, O'Neill; Quakei State Oil Refining ' .... Kerwin; hi \. Kibrick, Kobza; Shi < O., Kerwin; \\ birlpool, Kobza EDWARD KLETTER ASSOC." 515 Madison Ive., Veu ) ork 22, V. ) . Plaza 1-1990 Herbert Gruber, brdesf. media dir.; Ruth Bayer, Gerald Levey Pharmai eutii als (( rei itol, RDX, Niron, Zarumin, Sominex), Bayer, Levey; Serutan Co. (Serutan), Sun Drug Co. (Pittsburgh, Pa.) KUDNER AGENCY 575 Madison Ive., Veu York 22. V. ). Ifurraj Hill 8-6700 Hugh H. Johnson, media dir.; E. G. Weymouth, assoc. media dir.; John Marsich, asst. media dir. in charge of timebuying; Anne Gardiner, Morjoric Scanlan Buii k M i l>i\.. General Motors ' orp. (Buick automobiles), Gardiner, Scanlan; Fisher Bod) Div., General Motors l (auto bodies), Gardiner; Frigidaire l>i\-. Genera] Motors Corp., Scanlan; General Motors i .iii>. (Institutional), Gardiner; i.Mi I rui k 8 I oach I>i\.. General Motors i truck 8 buses), Gardiner; ["he Goodyear Tire & Rubber ' 0., Scanlan LAMBERT & FEASLEY* i 10 Pari I ■ Veu Yorl 22, V ) Murray Hill 8-6464 Joseph Burland, Williom B Hinman, Frank D. Sweeney I iiiiIm II I'll. III. hiii-i |iii. I Uterine Antiz) m< tooth • Phillips Petroleum I ■• Phil li] im 8 in.. i.. i ..il i . Proph) lai tii Brush • '. (tootb In M -I.. 8 hail brushes), Warner I ambi H Phai ! • Had nut l' ' terine Antizyme thp i in iiit i . | C J. LA ROCHE & CO " Pi rl t ■ Veto ] ork 17 V. I I'laza :»-77ll Humboldt J. Grcig, head of radio-tv timebuying; Charles A. Eaton, Doris Gould New England • onfectioner) • ... (N'ecco ^k\ 1 in.nl. i mini-. Rolo), Gould; North \ni. Philips « ... i Noreh " electric Bhaver), Gould; Revlon, Eoton; I S. ToI rv 1 1 1 Sano), Eaton; ltn Warner Brothl i i ■■ I Eaton AL PAUL LEFTON CO. 71 / anderbill Ive., \-» ) ork 17. \. Y. Murray Hill 9-7470 Ruth F. Branch, radio-tv mgr.; Charles E. Brown, Otto Haugland, Donald Heller II. \ .D. I .... < Ihrysler-Ml mli. ill. in I .... ' ford < Iniln -. 1 1 Mi IL. i ' orp., Jac quelini « oi bran, I oft's < and] • orp . Martinson < offei Rl \ I ibe l)i\.. Royal Papi 1 \\ nrk LENNEN & NEWELL* 180 Madison )>■.. Veu York 17. \. ). Murray Hill 2-5400 A. C. DePierro, media dir. Media supervisors: Bill Smith, Herbert Stott, Herbert Zcltncr; P. Rcardon, Brdcst. supcrv. Timcbuycrs: Jim Barrett, Abbott Davis, Sherry Heath, Jcanc Jaffc, Morion Jones, Bob Kutsche, Tom McCabe, Sally Reynolds, Perry Scastrom, Lcn Tarchcr American Airlines, Heath; American Gas Association, Joffe; Armstrong R ber Co. (tires), Jcncs; li. i.ru Watch ' o., Tarcher; ;. I 'almolive Co. (Merry, Vel pi Vel liquid), Davis, Kutsche, I'alm uli\. ' Lustre-l deodorant beaut] soa] Reynolds, McCabe; Dron I ' dates I . Jaffc; I isl Bar rett; I aersot Di % I Bromo-S< Jaffe; P. Lorillard I ... (Old Golds), Seastrom; Mi ' oi nil ' Jaffe; Stokely-Van i|i I cam ■ Jones LIFTON, GOLD & ASHER' 161 Fourth I York 16, V. V. Murray Hill 9 Leonard Asher Boneparth's (retailer), Blumstein's ' retail -fiiNSOR 10 AUGUST 1957 41