Sponsor (May-Aug 1957)

Page scan 0001582 from Sponsor

Record Details:

Title:
Sponsor
Date:
May-Aug 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (May-Aug 1957)
Leaf #:
0001582
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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I .im, Brothers I furniture), FinkenI tuiler) LESTER LOEB ADVERTISING* 220 West 12nd St., New York 36, N. Y. II ist onsin 7-1377 Louis Loeb Rabbinical Products (Old Rabbinical kosher wine). Rabson's (appliances), Whitelawn Deauville French ice cream) JOHN & ADAMS MacMANUS* ill \iadison Ive., \ew York 22, A. ). Plaza 9-3221 Henry G. Fownes, Jr., v. p. (network relations); Roger C. Bumstead, media dir.; Ruth Prigozy, media asst.; Ted Czuy, media asst. Ceribelli & Co. ( Brioschi anti-acid), Garni i & Co. (Virginia Dare & Garrett wines), Noxzema Chemical Co. (shaving products), Riggio Tob. Corp. (Regent cigarettes), S. A. Schonbrunn (Medaglia D'Oro coffee), White l!i>i-k < <>i p. i -parkling beverages) MANN-ELLIS* 65 /•.'. 55th St., New York 22, N. Y. Plaza 1-2323 Norman S. Brett, v. p. Castrol Motor Oil, Original Beer (importing & dist.), Renault (automobiles) MARSCHALK AND PRATT Div. of McCann-Erickson 160 Pari ive., Sew York 22, N. Y. Tern pleton 8-8030 Eugene J. Cogan, media dir.; Andrew J. Pureed, assoc. media dir.; Mary Ellis, Katherine Noble Bulova Watch Co. (electric razor), CocaCola Bottling Co. (Baltimore, Camden. Philadelphia, Pittsburgh, Rochester, Syracure, Washington), Coca-Cola Bottling Co. of New York, Genesee Brewing Co., The Mennen Co. (spray deodorant for men), National Lead Co. (Dutch Boy paints), Newport New Shipbuilding & Dry Dork Co. (employment advertising) MARSTELLER, RICKARD, GEBHARDT & REED 11 E. 36t/t St., New York 16, N. Y. Murray Hill 6-0163 Julian Gran, media dir.; Helen Seele, asst. media dir. J. M. MATHES 260 Madison Ave., New York 16, A . i . Lexington 2-71">o Edna S. Cathcart, timebuyer; Patricia A. Hartnett, Mary E. Steinert Fabrics, Canada Dry Ginger Ale, Carbola Chemical Co., Judson Dunaway Corp. (Deli llii. \ aui-li i . Ki'imnmic Labo ratory Soil-Off, Soilax), Luden's 'cough drops, Fifth Vvenue candy bars), National Board of Fire Underwriters, Northam Warrrii (Odorono & Cutexl, The Pure Food Co. (Herb-Oi & Westchester chicken prods.), I iiion i arbide & Carbon Corp. Wagner Baking <pie>) WILLIAM DOUGLAS McADAMS 130 /•.. 59th St., Veu York 22. \. ) . I'laza 9-6300 Stephen W. Schwartz, v. p. & radio-tv dir.; Pearl Mead, media mgr. Chas. Pfizer & Co. (in-U, Schwartz; The Upjohn Co. (inst.), Schwartz; The I pjohn Co. (Parvex). Mead McCANN-ERICKSON* 185 Lexington Ave., New York, N. Y. Oxford 7-6000 William C. Dekker, media dir.; assoc. media dirs.: Richard Bean, John Crandall, John Flanagan, William Pricke, Edwin Willson Timebuyers: Sal Agovino, Mildred Backus, Virginia Conway, Seymour Goldis, Thomas Hollingshead, Ted Kelly, John Morena, William Pellenz, Jane Podester, Murray Roffis, Jay Schoenfeld, Warren Stewart, Philip Stumbo, Thomas Swick, Charles Willard American Rayon Inst., Stewart, Schoenfeld; American Safety Razor Co. (Gem razors & blades I . Roffis, Hollingshead; Atlas Supply Co. Mires, batteries & accessories), Kelly, Podester; Barret Div. (roofing & bldg. prods. I. Agovino, Kelly; Bulova Watch Co.. Backus, Stumbo; Canadian National Railway. Agovino, Kelly; Chesebrough Mfg. Co. (vaseline & vaseline hair tonics), Pellenz, Willard; Columbia records, Roffis, Hollingshead; Corn Prod. Sales Co. (Nu Soft), Stewart, Schoenfeld; Cowles Magazines (Look). Roffis, Hollingshead; Coca-Cola Co.. Stewart; Donohue Sales (Talon fasteners), Kelly, Podester; Esso Standard Oil Co. (Flit), Stewart, Schoenfeld; B. F. Goodrich C canvas & rubber footwear). Roffis, Hollingshead; Hampdenllarward Breweries. Roffis, Hollingshead; Holmes & Edwards (silver), Stewart, Schoenfeld; Hood Rubber Co. (canvas & rubber footwear). Roffis, Hollingshead; Lehn & Fink Prods. Corp. (Lysol, Etiquet, Hinds). Stewart, Schoenfeld; Liggett S. Myers (Chesterfield), Morena, Conway; Mennen Co. (lather & brushless shave creams, foam shave, Afta, shampoo, skin bracer), Pellenz, Willard; National Biscuit Co. (crackers, cookies), Kelly, Podester; Viiional Cash Register Co.. Pellenz; Nestle Co. (Ever-Ready cocoa, chocolate bar-. Quik. semi-sweel choc, morsels, cookie mix. white sauce & brown graw mix, Nestle in-lani coffee), Conway, Pellenz; Norwegian Canners Vssn., Stewart, Schoenfeld; Owens( Mining Fiberglas Corp.. Pellenz, Willard; Savings & Loan Foundation, Stewart, Schoenfeld; Stegmaiei Brewing Co. (beer & ale), Roffis, Hollingshead; Talon, Inc., Kelly, Podester; Tampax, Im.. Stewart, Schoenfeld; Trans-Canada \irline-. Kelly; I . S. Borax & Chemical Corp. (20 Mule Team Borax & Boraxo), U. S. Potash Co., Pellenz, Willard; Westinghouse Elec. Corp. (all consumer prods.), Whitehall Pharmacal (Duplexin), Stewart, Schoenfeld C. L. MILLER CO.* 520 Fifth Ave., Veto ) ork, \. Hill 2-1010 ) . Murray P. F. Delaney, Rita Driscoll, Marguerite Cunningham Corn Products Sales Co. < Karo syrup, Linit. Mazola, Niagara. Say-Bon & Karo frosting), Driscoll, Delaney; Oral Roberts Evangelistic Assoc, Driscll (tv), Cunningham (radio); Lewis-Howe Co. (Nature-' Remedy), Delaney, Driscoll HAROLD M. MITCHELL* 5 West lOi/i St., New York 16. \. ). Murray Hill 9-7989 Alfred W. de Jonge Chadbourn Gotham Sales Corp. < Larkwood & Gotham stockings), Odell Co. <Trol hair tonic), Sugar Hollow Ltd. (cold knit compound i EMIL MOGUL CO.* 625 Madison Ave., New York, N. Y. Temp/rlon 8-7100 Leslie L. Dunier, v. p. chg. radio-tv; Elaine Whalen, chief timebuyer; Lynn Diamond, Joyce Peters, Ed Tashjian, Hella Selman Berolio Oil. Peters; Canadian Fur Co., Peters; Ferber Pens (Yu-Riter). Whalen; Gem Oil Co., Peters; Gold Medal Candy Corp. (Bonomo's Turkish taffy, peanut brittle, Cocilana). Peters; Knomark Mfg. (Esquire boot polishes), Selman; Monarch Wine Co. (Manischewitz and Gold Ribbon wine). Whalen; National Shoes. Peters; Park & Tilford Perfumes & Cosmetics, Tintex Div., Tashjian; Rayco Mfg. Co. (auto seat covers i . Diamond; Revlon (miscellaneous products i. Whalen; Ronzoni Macaroni Co., Peters MOREY, HUMM & WARWICK 350 Fifth Ave., Veto York 1, N. Y. Longacre 1-2210 William L. Wernicke, v. p., radio-tv; Kathryn Shanahan, Alice Middleton Holland House (coffee & tea), Sinclair Refining Co. MORSE INTERNATIONAL 122 East 42/i,/ St., New York 17. V. Y. Oxford 7-2100 12 >ro\SOR 10 U G! ST 195"!