Sponsor (May-Aug 1957)

Page scan 0001585 from Sponsor

Record Details:

Title:
Sponsor
Date:
May-Aug 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (May-Aug 1957)
Leaf #:
0001585
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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So many listeners tell us t bat without even seeing the dial they know they are tuned to WSB Radio. Atlanta's WSB radio SOUNDS different... The Voice of the South In the Atlanta metropolitan area there arc thirteen radio stations. There are some thirty stations within the immediate vicinity. In a situation like this the astute time buyer banks on a truism in the broadcasting business: The station which people can identify without even hearing the call letters is the station the people follow. Invariably, this station enjoys the lion's share of the tune-in. In Georgia, that station is WSB Radio. The pleasing sound of WSB Radio creates pleasing results for advertisers — helps advertisers reach more people for less money. The sound of WSB Radio — teamed with large increases in population and set-homes — delivers more audience per dollar than fifteen years ago. WSB Radio and WSB-TV are affiliated with The Atlanta Journal and Constitution. SBC affiliate. Represented by Petry. > WSB RADIO SPONSOR 10 Al Gl >T L951 45