Sponsor (May-Aug 1957)

Page scan 0001586 from Sponsor

Record Details:

Title:
Sponsor
Date:
May-Aug 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (May-Aug 1957)
Leaf #:
0001586
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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TIMEBUYERS OF U. S. continued Frost; Texas Brands (frozen foods), Freeman SANGER-FUNNELL* 60 E. \2nd St., Sew York 17, .V. Y. Mur,,n Hill 7-1513 Robert L. Nctf, Robert L. Starski John II. Graham & Co. (general hardware, hand & garden tools), Ohio Machine Prodmi '-pike disc lawn cultivators, Dunham lawn rollers), Whitehead Metal Products Co. FRANK B. SAWDON 60 A. 56th St., Veui York 22. N. Y. Plaza 11646 Jerry Bess, James Hackett Robert Hall (clothes) CHARLES SCHLAIFER & CO. I West 56th St., Sew York, \. ). Murray Hill 8-1510 Herb Joseph \--lni Theatre. Roxy Theatre, 20th Century Fox Film Corp.. Victoria Theatre, Wilson Line (cruise ships) SHELDON-FREDERICKS ADV. ASSOC. 175 Fifth Ave. New York 10. N. Y. Gramercy 7-5393 Gil Poger, radio; Lawrence C. Bassett, ty HAROLD J. SIESEL CO. 216 E. VHh St., Sew York 17, N. Y. Plaza 9-6440 John T. Cisneros, Daniel Siesel Benedict's Lunch. Siesel; Paramount Macaroni Mfg. Co.. Siesel RAYMOND SPECTOR CO. 115 Park Ave., New York 22, N. Y. Murray Hill 8-4407 Richard G. Blaine Hazel Bishop (lipstick, nail polish, complexion glow, compact makeup, liquid makeup, cleanser) STERLING ADVERTISING AGENCY 535 Fifth Avenue, New York IT. \. )'. Murray Hill 7-3400 Alfred B. Udow, media dir. Julius Grossman Shoes, Milium Div., Deering, Milliken & Co. (lining for clothes, etc.) STREET & FINNEY* 15 W. \Mh St., New York 36, A'. Y. Cirri,6-1700 Helen A. Thomas ate-Palmolive Co. (Florient Aerosol, Kan-Kil bug killers), Eastco (Espotabs), Foster Milburn Co. (Doan's pills), G. T. Fulford (childrens medicine), Kiwi Polish Kiwi shoe polish) SULLIVAN, STAUFFER, COLWELL & BAYLES* 177 Madison tve., New York 22, N. Y. Murray Hill 8-1600 Walter Bowe, Jack Canning, Dan Hirsch, Steve Suren, Tom O'Dea, Ira Gonsier, Vera Brennan American Petroleum Institute, Bowe; American Tobacco Co. 'Half & Half Tob.), Bowe; American Tobacco Co. ' Pall Mall), Bowe; Best Foods (Presto, H-0 Quick oats), H-0 Farina I. Hirsch; Blue Coal, O'Dea; Carter Products (Arrid), Suren; Carter Products (Bingo), Canning; Carter Product* 'Rise), O'Dea; I). L. Clark Co. Canning; DuBarrj Div. of Hudnut Sales Corp., Carroll; Mrs. Filbert's < margarine, mayonnaise, salad dressing), O'Dea; Junket Brand Foods (dessert prod-., quick fudge & frosting mix). Suren; \. LaRosa & Sons, Hirsch; Lever Brother (Lifebuoy, Silver Dust), Bowe, Carroll, Canning; Lever Brother (Vim), Bowe; Noxzema Chemical Co. (all prods.), Carroll; Simoniz Co. I Non-Scuff. Kleeners. Plumite), Carroll; Simoniz Co (Bodysheen), Canning; Smith Brothers (all brands), Suren; Sperry & Hutchinson Co.. Suren; Whitehall Pharmacal (BiSoDol, Infra-Rub), Hirsch SUSSMAN & SUGAR* 24 West Wth St., New York 18, N. Y. Longacre 3-4470 Hilda Spirito, Aaron Sussman (.Note: Unless otherwise indicated, all accounts are publishing firms.) Appleton-Century-Crofts, Crown Publishers. Dial Press, Farrar. Straus & Cudahy, Golden Books, Grove Press, McGraw-Hill Book Co., Julian Messner, Modern Library, Thomas Nelson & Sons, Pantheon Books, Peter Pauper Press, Random House, Rutgers University Press, Ralph Stark, Inc. (railroad equip.), Simon & Schuster, Univ. of Calif. Press, Univ. of Chicago Press, Univ. of Oklahoma Press, Univ. of Minnesota Press, Univ. of Texas Press. Vibration Eliminator Co. (Mfrs.), Westminster Press KARL THALL ADVERTISING AGENCY 118 E. 28th St.. Sew York 16. N. Y. Murray Hill 6-5566 Karl Thall, Ethel Thall National Farm Equipment Co. (lawn mowers), K. Thall; Perfo Mat & Rubber Co. (floor mats I. K. Thall; Record Dividend Club (records), E. Thall; Standard Toykraft (toys & games ) . K. Thall J. WALTER THOMPSON CO.* 120 Lexington Avenue, New York 17, \. 1. Murray Hill 3-2000 Arthur Porter, media dir. Associate Media Directors: Philip Birch, Jack Green, Richard P. Jones, Robert Lilien, James O. Luce, Jr., Anne Wright (Mrs. H. V. Anderson) Marian Dyar, dept. mgr.; Ruth Jones, brdest & station relations superv.; Lucian Chimene, Christine Mosca, brdest analysts Timebuyers: Polly Allen, Marie Barbato, Joseph Barker, Richard Branigan, Gordon Dewart, Thomas Glynn, Robert Gorby, Jay Goshen, John Gray, Edwin Green, Robert Hadley, Richard Joseph, Jack Keefe, Morio Kircher, Michael La Terre, Frank Marshall, Peggy McAulay (Mrs. Byrd), Rick Munson, Allan Sacks, Sam Scott, Jayne Shannon, John Sisk, Nancy Smith, Dorothy Thornton, Beverly Turner (Mrs. Plyer), Harold Veltman, Richard Vorce Aluminum. Birch; Marshall, Dewart, Branigan; Assoc. Hospital Serv. 'Blue Cross), Lilien; Barker, Kircher; Atlantis Sales (foods), Wright; Smith, Turner, Gorby, Brillo Mfg Co. (cleaning pads), Wright; Smith, Turner, Gorby; Buitoni (foods), Wright; Sacks, McAulay, Gorby; Burlington Industries (fabrics), Wright; Sacks, McAulay; Chesebrough-Pond's (cosmetics), Wright; Smith, McAulay, Gorby, Church & Dwight (baking soda), Lilien; Barker, Kircher; Ciba (pharmaceuticals), Wright; Smith, McAulay; Crompton-Richmond. Wright; Sacks, Turner; Devoe & Reynolds 'paints, etc.). Lilien; Barker, Kircher; Eastman Kodak Co. I film). Birch; Marshall, Vorce, Branigan; Fieldcrest Mills. Wright; Sacks, McAulay; Ford Motor Co., Luce, Jr.; Glynn, Thornton; Ford, English Built, Luce, Jr.; Glynn; Lever Bros. (Rinso, Lux, Rayvel. Green; Sisk, Munson; Mentholatum. Wright; \i-u York Central, Lilien; Barker, Veltman; Oneida. Birch, Marshall; Owens-Illinois, Lilien; Barker, Veltman; Pan American Grace Airways, Jones; Shannon, Allen; Pan American World Airways, Jones; Shannon, Allen; Purolator Prods. Co. (filter1. Lilien; Barker, Veltman; Ritchie, H. F., Inc. (Scott's Emulsion), Lilien; Barker, Kircher; RKO Teleradio Picture. Wright; Sacks, Turner; Scott Paper Co., Jones; Shannon, Barbato, Gray; Seven-I p 'New York area). Birch; Marshall, Vorce; Shell Chemical Co., Lilien; Barker, Veltman; Shell Oil Co.. Birch; Marshall, Dewart, Branigan; Standard Brand i foods I. Lilien; Barker, Veltman; Sylvania Electric Product-. Jones; Shannon, Allen; Trico Product (windshield wiper), Lilien; Barker; Ward Baking Co.. Lilien; Barker, Kircher; J. B. Williams (toilet article-'. Green; Sisk, Munson; Wool Bureau. Jones; Shannon, Allen; W. F. Young < Kbsorbine, Jr.), Birch; Marshall, Vorce Timebuyers of the U. S. listing will continue in the 17 August issue L6 SPONSOR • 10 AUGI ST 1957