Sponsor (May-Aug 1957)

Record Details:

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We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

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Announcing . . . SPONSOR'S FIRST ANNUAL TV/ RADIO TRADE PAPER ADVERTISING AWARDS THE NEED: Trade paper advertising in today's television and radio industry is improving. But quantity is moving faster than qualit*. Agencies and advertisers complain, "We don't get enough meat from tr^Hads." Stations ask, What do buyers want to knowvj On fl^^imise that exarftk is the best teacher, and to dojfurtfcjt td^spiV, sr^ula|^, anJSfeward the best campaigns^ljhe"tv and radio a^fcrtisjg fhduHK, SPONSOR ina^urafes^s^mnftwKlvertisinii awards. A distinguished group of tv and radio executives, each an active large w awarg serve on IkislDaneflks prw^f as ju(fges. SPO pride, and as an expression of advertiser agency enthusiasm that all but one of the invitat s^panelwjs pn^pf^accepted. Publisher