Sponsor (May-Aug 1957)

COMPETITION DETAILS Who is eligible? Any Iv station, radio station, m-tuoik, liro.nl cast group, film Byndicator, and broadcast §eri Ice, rep, manufacturer, producer, '>< luppuer. Award Classifications tv stations •*•» top hourly rati <,rmip I '" $500 Group 2 $.',00 to $1000 Group 3 $1000 i„ $1500 Croup 1 $1500 to $2000 Group ."> $2000 and over radio stations Croup (> to $1.~>0 Croup 7 $l.~>0 to $300 (■roup K $300 lo $450 Croup 9 $450 to $(>oo (.roup 10 $600 and orrr (.roup I I networks (.roup I 2 group-ow nrd elation* (.roup l.i film ayndicators (.roup 14 I\ commercial producers* I. roup 1 .> broadcast service*, rep». manufacturer^ producer*, suppliers Awards 1. First-place winner in each group is awarded special]] -designed plaque. 2. Promotion manager oi each first-place winner is awarded a $50 government bond and a certificate bearing his name. 3. Meritorious awards will be given 2nd, 3rd, 4th, and 5th place entries in each group. 4. Winning campaigns will be featured in an Awards Issue of SPONSOR. Entries Each entry must consist of five or more different advertisements of a campaign that has been printed in any trade publication or publications during the 12 months preceding July 1957. Each entry must also include (1) classification in which entry belongs; (2) name and address of entry'; <3) names of general manager, promotion manager, and advertising agency; (4) single page summary expressing objective and strategy of the campaign with results, if known. Each station of a group-owned company may enter its individual campaign. All entries become the property of SPONSOR. Deadline Competition closes 15 August 1957. Winners will be announced in an issue of SPONSOR shortly after Labor Day, 1957. Judges Judges are George Abrams, vice president in charge of advertising, Revlon; Donald Cady, vice president in charge of general advertising, Nestle; William Dekker, vice president in charge of Media, McCann-Erickson; Frank B. Kemp, vice president and director media, Compton; Peter G. Levathes, vice president and director media relations. Young & Rubicam; L. S. Matthews, vice president and manager media department, Leo Burnett; Francis Minehan, vice president and media director, SSC&B; Arthur Porter, vice president and media director, J. Walter Thompson; Rod MacDonald, vice president and media director. Guild, Bascom and Bonfigli. Special Contribution ... to Broadcasters' Promotion Association: To encourage the aims and activitv of the fastgrowing BPA, SPONSOR will contribute $5 tion entry. The contribution will be in the to this organization for each tv and radio staname of the promotion manager of the station. as*** from the president of the BROADCASTERS' PROMOTION ASSOCIATION \ BROADCASTERS' PROMOTION ASSOCIATION, INC. Cliiinin BuiUtng • / 22 fast 42nd Strttt * Nrw York 17. NY.* MUrray HtU 7-0A08 PrruJtnt Djv.d F. Partridge WesiioatrauM BroadcasUBg Co.. I oc. Finl Vfet-rrtJident Charles A Wtboo wtw* WOK-TV Viwiif VktF'tiiilfM t;adco EWTV S*CfVMrp< Trraiwrr f-' I left M Johaaaen OtmiCTOMM Bruce Wallace WTWJ * WTW.I-TV Haywood Meek* WMAL-TV Samuel Fiber John M. Keys 4>I«Q« *MQ Foster H. Brown KMOX SPONSOR ; 28. 1957 Mr. Norman Glenn, Publisher SPONSOR 40 East 49th Street New York, New York Dear Norm: Congratulations on your proposed trade paper advertising contest for the broadcasting industry1 The contest you propose cannot help but bring about a muchimprovement in the quality of broadcast advertising in trade publications --by encouraging stations and related businesses to cast a more critical eye at their own advertising It has always been a mystery to me why so many astute station operators have shown little or no imagination, inspiration, and showmanship in th< tising of their own facilities to the trade. Outstanding examples of broadcast advertising or campaigns in the trades have been ; fully few and far between, despite the healthy expenditures made each year in this type of advertising I hardly need repeat. Norm, how delighted I am that SPONSOR plans to contribute $5.00 to the Broadcasters' Promotion Association for each entry received in the contest. As President of BPA, I can assure you I will do everything possible to promote the maximum number of entries among BPA member stations - as well as the stations throughout the country. The funds derived from this generous contribution from SPONSOR will enable BPA to provide more and better services to its members - and help assure its continuing growth and usefulness. " Cordially. David E. Partridge President DEP:J THE WEEKLY MAGAZINE TV AND RADIO ADVERTISERS USE