Sponsor (May-Aug 1957)

Page scan 0001615 from Sponsor

Record Details:

Title:
Sponsor
Date:
May-Aug 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (May-Aug 1957)
Leaf #:
0001615
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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operation i \ I -> r1 i has made WHTN-TV the SELLibrated Portsmouth Ohio station of the Ironlon Golden Valley Ashiond (Central Ohio Valley) Charleston >v Huntmgton w«i! Virginia >. West Virginio X ^^ FULL COVERAGE of the 23rd Television Market ^Bk FULL POWER 316,000 watts to put a Grade A signal over the entire Golden (Central Ohio) Valley ^■k. NEW SALES for a product-hungry market that last year accounted for $138,000,000 in Food $ 25,200,000 in Drugs $ 46,000,000 in Apparel $ 89,000,000 in Automotive $ 26,125,000 in Gas Stations $110,000,000 in General Merchandise ^^k. NEW TOWER ..' that rises 1000 feet above average terrain, for finest viewing BUT THE AVERAGE CPM IS STILL THE LOWEST! No wonder its the SELLibrated Station of the Golden Valley WHTN-TV CHANNEL 13 ABC Affiliate 316,000 Watts Huntington, W. Va. COWLES STATION ROBERT R. TINCHER. GENERAL MANAGER Represented by Edward Pctry A Co.. Inc. SPONSOR • Id IUGI ST L95' 75