Sponsor (May-Aug 1957)

OUR PULSE IS STRONG AND STEADY 18 hour average KTRN 50.0* Station B 22.0 Station C 17.0 Misc. 11.0** Hooper says 62.0 includes bird calls, smoke signals, red flares and distant 50 KWs. KTRN Wichita Falls, Texas Burlce-Stuart Natl Reps HOW HlSrf i Is UP?/ 1/ . ICP DUKE" TVH.V GEN. NV6R. WATCH OUT BELOW, MAN '. 2,049 FEET ABOVE SEA LEVEL, I.OlO FEET ABOVE AVERAGE TERRAIN. THATS OUR NEW TOWER GOING UP WE STARTED JULY 24& TARGET DATH SEPT. IT *. MAN, BUVIN& POWE(? IS V? * 894,80O,ooo IN THE "NEW METAL EMP|RE"TOO! INCIDENTLY. »V I HEAR YOU'LL /HAVE NO INTERruption in trans> Mission i J^ WDSM-IY NBC* ABC Channel 6 D17LUTH-SUPERIOR National Representatives PETERS, GRIFFIN, WOODWARD 90 National and regional spot buys in work now or recently completed SPOT BUYS TV BUYS Lever Bros. Co., New 'i ork. is preparing a schedule for its \\ i>k detergent, sponsor hears. Campaign will start 1 September and will run through 5 December. Nighttime minutes are wanted: frequency : five per week. Bu\ing has not begun. Buyer: Doug Yates. Agenc\ : BBDO, New York, i \gencj declined to comment, i The American Sugar Refining Co., New 'l ork. is going into some 80 markets for its Domino sugar. Schedule will begin in midSeptember for 15 weeks. Minutes and chainbreaks during daytime hours are being sought; frequency will var\ from market to market. Buying has not been completed. Buyer: Bob Gruska\. Agency : Ted Bates & Co.. New ^ ork. (Agency declined to comment, i Warner-Lambert Pharmaceutical Co., Lambert-Hudnut div.. Morris Plains. N. J., is planning a campaign for its Bliss Home Permanent. Short-term schedule kicks-off 5 September with nighttime chainbreaks in major markets; average frequency : five to 10 per week in each market. Buying has just begun. Buyer: Rene Ponik. Agency : Norman, Craig & Kummel. New York. American Chicle Co., Long Island City, N. Y., is preparing a schedule for its Rolaids. Certs and other chewing gums. Campaign will run from 1 September to 31 December in both major and minor markets. Minutes will be slotted during nighttime hours: frequency will depend upon the market. Buyer: Paul Reardon. Agency : Ted Bates & Co.. New York. I Agenc) declined to comment. I Peter Paul, Inc., Naugatuck, Conn., is using major markets to promote its Mounds and Almond Joy candies. Schedule starts 15 September for 32 weeks. Minute and 20-second announcements will be placed 5:00 to 7:00 p.m.. Sunday through Saturday. Average frequency : four to five per week in each market. Buy ing is not completed. Buyer: Gail Myers. Agency: D-F-S. New York. RADIO BUYS National Carbon Co., New York, is purchasing announcements in 75 to KM) markets to promote its Evereadv batteries. Schedule starts 16 September for 10 weeks. Minute e.t.s will be used 7:00 to 8:00 a.m.. with weather and news adjacencies wherever possible. Average frequency : five to 10 spots per week in each market. Buying is not completed. Buyer: Dick Olsen. Agency: Win. Fsty Co., New ^ ork. i Agency declined to comment, i General Foods Corp., White Plains. N. Y.. is initiating a campaign in Southern markets to push its Calumet baking powder, it is believed. Schedule will start 2 September for 15 weeks. Minute participations will be placed Monda\ through Friday. 6:00 a.m. to 3:00 p.m. primarily. Buying is not completed. Buyer: Kay Brown. Agency: Young Jv Rubicam, New York. SPONSOR 24 AUGUST \l)7->~