Sponsor (May-Aug 1957)

TLN a 10 JLAVjAM uUjLC&JI^^ PULSE, JUNE, 1957 SHARE OF AUDIENCE 6 A. M. to Midnight, Monday thru Friday Network "C" 16.7 KTLN 15.7 Network "N" 13.7 Network "M" 12.3 Independent "O" 12.0 Network "A" 8.0 Independent "M" 6.3 ~G aM iD. SU«A)BAS/ VJ^Mjl* 96 News and Idea WRAP-UP ADVERTISERS TvB told a group of leading west coast advertisers and agencies this week that upper income homes watched television far more than lower income homes. Here's the breakdown based on the average daj : Time of >lu\ Low Income lli^li Income (under$3000) (ovei $10,000) Morning 16$ 35$ Viternoon 20', 11', Evening 41', 869? Sterling Drugs is pjanning to bring out a new product under the Bayer name — Bayer Nasal Spray. This will be the first new product to assume the Bayer title since Bayer Aspirin. Zonolite Co. (home insulation I will use spot radio pud t\ to promote "Operation Re-Insulation come fall. Henri. Hurst & McDonald is the agencj . . . The American Institute of Men's and Boy's Wear plans to spend $1 million on its new ad campaign starling in October. Media plans include national magazines and NBC Radio's Monitor on a 200-station hook-up. BBDO is the agency. Personnel notes: Edmund \5 . Morris has joined Bristol-Myers Products Division as manager of product development. Morris comes from Lever Brothers. AGENCIES Latest addition to the big mergers trend is the consolidation of Harrington-Richards and Raymond R. Morgan agencies into a wholly owned West Coast division of Fletcher D. Richards. Inc. The division, to be called Harrington. Richards \ Morgan, will have cilices in Los Angeles and San Francisco. Function will be to handle the $3.5 million billings of West Coast companies along with western service for all of the Fletcher D. Richards national clients. New management alignment works out this ua\ : Ra\ mond R. Morgan becomes operating head of the consolidated western division. Alfred E. Smith will continue as manager of the San Francisco office. Robert Temple, former executive \ ice president, named manager of the Los Angeles office. Temple also has been named a Richard's v.j. and member of the board. New agency appointments: BBDO for W. A. Sheaffer's new ballpoint pen to be introduced this fall. Russel M. Seeds will continue as agencj for the other Sheafler products . . . NobleDury, Nashville, for Magic Chef (gas ranges i . The agenc) has resigned the I emco, Inc. account fgas space heaters mfgrs. I but w ill continue working with Temco until a new agencj is named . . . Albert Frank-Guenther Law for Button i F Is . . . DFS for Carter Products' \rrid Whirl-On Deodorant . . . Jepson-Murray, Lansing. Mich, for \\ ILS. Lansing, as of 1 September . . . Galen S. Broyles. Denver, for Gooch Food Product-. Radio and tv will be used . . . BBDO for Dubonnet Red and Blonde Aperitif \\ ines" radio and tv advertising i Peck Advertising Agencj will handle Dubonnet advertising in other media I . . . Mottl & Siteman for Holly Sugar Corp. . . . Rutledge & Lilien field. St. Louis, for KTYI-TY. St. Louis . . . Wesley Associates. New ^ ork. for the Star Broadcasting Stations. Rochester. Geneva and I tica. New York . . . Roy S. Durstine. Inc. for the Thermadore Division of NorrisThermador Corp. as of 1 September. Focus on personalities: Albin F. Yagley has been named media director for the Detroit office of Grant Advertising. Previously Yagley was with M( Alanus. John X Adams for 17 years . . . Norman Travnor. manager of SPONSOR 24 AUGUST 1951