Sponsor (May-Aug 1957)

Page scan 0001847 from Sponsor

Record Details:

Title:
Sponsor
Date:
May-Aug 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (May-Aug 1957)
Leaf #:
0001847
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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-000 M6S .74 31 AU GO SI «S7 20< ■ copy • 93 a /••«! PO OR THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE ave you seen behind the cover of this presentation? It paints the true picture of NIGHTTIME RADIO today. R Get the presentation from your Petry representative. Learn all the details i bout the huge audiences available at low cost to the shrewd advertiser uho uses NIGHTTIME RADIO now. Radio Division EDWARD PETRY & CO., INC The Original Station Representative NEW YORK • CHICAGO ■ ATLANTA • BOSTON • DETROIT LOS ANGELES ■ SAN FRANCISCO ■ ST. LOUIS DO CLIENTS DUCK 15% ON TV PACKAGES? ( pcoming \\ \ report reveals over .i dozen major advertisers do not |»;i\ the agenc) commission on t'l<-\ision show packages. I lere's what this mean-. Page 31 Is radio a primary medium today? Page 34 Can television sell after midnight? Page 38 Armour's "split" marketing personality Page 41