Sponsor (May-Aug 1957)

Page scan 0001848 from Sponsor

Record Details:

Title:
Sponsor
Date:
May-Aug 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (May-Aug 1957)
Leaf #:
0001848
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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314,483 Dick Wellings... Dick Welling lives in Tulsa and oil is the business at which he makes his living. Dick works for one of the 500 major oil companies that headquarter there and make Tulsa the "Oil Capital of the World." Like other average Tulsans, Dick's income is 20% above the U. S. per capita average and his family owns more automobiles than the average family in any of the first 25 television markets. Dick is typical of rapidly growing, prosperous, cosmopolitan Tulsa. There are 314,482 more television families like the Wellings in the big area served by KOTV ^® Smart advertisers want to reach them. They do it over KOTV, the station that has more viewers in the rich Tulsa market than all other stations combined. Represented by Petry. Sources: ARB 5/57, NCS #2, TV Mag. 8/57, Copyrighted . . . Sales Management 1957. A CORINTHIAN S TAT ION Responsibility in Broadcasting KOTV Tulsa . KGUL-TV Galveston, serving Houston WANE & WANE-TV Fort Wayne . WISH & WISH-TV Indianapolis