Sponsor (Sept-Dec 1957)

Record Details:

Title:
Sponsor
Date:
Sept-Dec 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Sept-Dec 1957)
Leaf #:
000213
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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The Twin Cities find the range on good radio and advertisers find the range on the Twin Cities with first place WDGY WDG» s cooking on all burner s : Hooper: WDGY is first with :'l ' ' . of the daytime audience 7 a.ra 6 p.m a age), Monday-Saturday, • 1 1 1 1 \ August. Trendex: WDGY has 29.9 95 average share oi audience, 7 a.i 6 p.m., Mondaj through Saturday . I'uls, : WDGY has 189 firsl place quarter hours against 128 for the i tion Advertisers are capitalizing merrilj on this change in Twin Cities radio listening. WU(j| I Want to tin some capitalizing I See John Blair wattt . . . or WDGY General Manager Jack Thayer Minncipolis-St. Paul TODAY'S RADIO FOR TODAY'S SELLING WDGY Minneapolis St. Paul WHB Kansas City WQAM Miami REPRESENTED BY JOHN BLAIR & CO. TODD STORZ, PRESIDENT WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. SPONSOR • 21 SEPTEMBER l').T. 13